By Natalie Mortimer O2’s head of brand Shadi Halliwell is parting ways with the company as part of a restructure to deliver a “seamless multi-channel brand experience”. In a statement, O2 said the restructure, which will see the brand team absorbed into a newly created Marcomms team, was to ensure it continued to “innovate and deliver” for its customers. Headed up by Ian Cafferky the new team will bring together “content, social media and brand” to consolidate its output. The head of brand position will not be replaced. Halliwell, who started her career at O2 23 years ago, plans to take time off in Read full story › Source: The Drum...
Read MoreBy Arif Durrani Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom Media Group and Publicis Groupe to form a “merger of equals” is simply not technically possible. Read full story › Source: Campaign...
Read MoreBy James Doleman Coulson was told in 2004 that David Blunkett’s voicemail had been hacked Played tapes by senior journalist and decided story was in the “public interest” Made “mistake” by not telling Blunkett about intercepted voicemails Didn’t know it was was illegal, Coulson tells court Police found tapes and transcript in News of the World office safe The trial of former employees of the News of the World continued today with the court hearing further evidence from the paper’s former editor Andy Coulson. Coulson, who also worked as director of communications for David Cameron’s government, is charged with one count of conspiring to illegally intercept telephone communications Read full story › Source: The Drum...
Read MoreBy Staff Writer Neil Dawson and Clive Pickering’s first project since their departure from BETC has them wrapping up buildings to draw attention to an alternative to Royal Mail. The key proposition of the new service is that there’s likely to be a outlets in your area that will accept your parcel because 5,500 businesses have signed up… which sounds impressive until you consider that there are 11,500 branches of the post office. Creative Agency: Dawson Pickering Creative Director: Neil Dawson / Clive Pickering Film Production: Mill+ Director: Dan Williams Ad of the Day is brought to you in association with David Reviews. Read full story › Source: The Drum...
Read MoreBy the drum Leeds-based Intermarketing Agency has appointed former MadeByPi client services director Karen Lewis as its new head of digital. Lewis is a well known name within the northern digital scene and has played an instrumental part in the development of the MadeByPi business, part of the Principles Group, over the last six years and she joins Intermarketing after a prolonged search by the directors to identify the right person to support their continued growth in the years ahead. Lewis will lead a team of eight digital specialists and will work to further strengthen the digital team in the coming months. The appointment Read full story › Source: The Drum...
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