By Ishbel Macleod Baby Spiderman has taken to the @Evianwater Twitter feed in the second phase of the Amazing Baby & Me 2 campaign. In a campaign handled by We Are Social, followers are invited to share their dilemmas using the hashtag #AmazingBabyRescueMe, and Evian will respond with creative and funny solutions to these problems. Laurence Foucher at Evian, said: “To build on the success of The Amazing Baby and Me 2, we wanted to encourage people to engage with, rather than just watch, the film. Using social media platforms, we’re able to bring The Amazing Baby & Me 2 to life and leverage Read full story › Source: The Drum...
Read MoreBy Mark Banham Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer. Read full story › Source: Campaign...
Read MoreBy Mark Banham The Post Office has kicked off a ’24-hour Property Challenge’, exclusively within Channel 4 ad spots. Read full story › Source: Campaign...
Read MoreBy Suzanne Bidlake Manning Gottlieb OMD has the most shortlisted entries in this year’s Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek. Read full story › Source: Campaign...
Read MoreBy Ishbel Macleod Sky customers can now watch or record TV shows, sporting events and films by clicking icons contained within a tweet. The #WatchOnSky service looks to build on Sky Go and Sky+ apps, and will appear across Sky’s Twitter feeds including @SkyHD and @SkyAtlantic for key shows. Luke Bradley-Jones, brand director for TV products at Sky, said: “#WatchOnSky is another brilliantly simple way for our customers to find and watch the shows everyone is talking about. By simply clicking on a Tweet, customers can either instantly watch live TV or record shows for later. It’s all part of our commitment to make it Read full story › Source: The Drum...
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