By Mark Banham Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government’s market research roster which has just been announced. Read full story › Source: Campaign...
Read MoreBy Chris Dobson Ahead of The Drum’s first ever Digital Trading Awards next week, sponsor The Exchange Lab’s new chairman – former executive VP and general manager of advertising for BBC Worldwide – Chris Dobson explains how the industry must evolve to gain the place it deserves on the media plan. Programmatic’s Brave New World – 90 Days In…. Twenty-five years is a long time to get used to the accepted way of doing things and the respective roles of the ‘players’ in media. Against that backdrop, but always keen to be at the forefront of growth and innovation, I moved my focus Read full story › Source: The Drum...
Read MoreGerman retailer SportCheck offers best iPad experience, but JD Sports isn’t far behind says World Cup Quisma study
By Jennifer Faull SportCheck has been named the best tablet site among European sport retailers, narrowly beating the UK’s JD Sport. The study was conducted by Quisma ahead of the World Cup based on the expectation that there will be a surge in consumers heading online to buy sportswear. The German site was praised for its easy-to-use homepage layout and product detail and scored a near-perfect 96 per cent for its efficient shopping cart function. To determine the websites’ overall user experience success, four areas were examined on an Apple iPad and weighted differently, including; homepage (weighted 40 per cent); product detail page Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Paid search still represents the biggest share of digital marketing investment but Facebook social ad spend is growing at the faster rate of 37 per cent year-on-year, compared with spend on search advertising growing year-on-year at a rate of 10 per cent, research from Kenshoo has found. It was found that search advertiser revenue increased 12 per cent, while social revenue increased 191 per cent year on year, although it recorded a 31 per cent dip quarter on quarter. “Social advertising is growing fast and, while paid search still commands the lion’s share of online ad budgets, both channels have proven to Read full story › Source: The Drum...
Read MoreBy Gillian West French Connection is tapping into the ‘selfie’ social trend with the launch of an interactive selfie booth in collaboration with digital creative agency Somewhat. The #canthelpmyselfie campaign takes inspiration from the worldwide phenomenon which has been thrown into the spotlight thanks to charity campaigns and celebrity endorsement. Launched at a celebrity and press event at the brand’s flagship Regent Street store in London, the interactive selfie booth captures images which are then projected on rotation in the windows of the store, turning shopper’s selfies into five seconds of fame. Jon Carney, creative partner at Somewhat, commented: “Mobile and social channels Read full story › Source: The Drum...
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