Netflix UK membership pulled further ahead of Amazon Prime Instant Video in the past six months, report suggests. Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer? Read full story › Source: DM News...
Read MoreBy Direct Marketing News Former USPS market research chief Kent Smith says the Post Office can thrive if it can stop acting like a commodity player and start exploiting opportunities. Read full story › Source: DM News...
Read MoreMarketing investments since the turn of the year helped the fashion house continue festive sales momentum. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Emirates has signed Microsoft as one of its partners for a new global campaign, which aims to raise brand awareness among football fans ahead of the 2014 World Cup. A key part of the campaign is the ‘Hero’ video, created by BBDO, and featuring footballers Christiano Ronaldo and Pelé aboard the Emirates’ Airbus A380. The #AllTimeGreats campaign will air until 21 April leveraging a variety of ad formats and interactive technologies, such as touch and Kinect, and will prompt viewers to click through to the Emirates World Cup campaign site. Showing across 25 markets, #AllTimeGreats will run across Microsoft services including Read full story › Source: The Drum...
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