Posts made in April, 2014

on Apr 16, 2014

By Ishbel Macleod The government has unveiled the list of suppliers on its new market research framework, with Dentsu Aegis Network the only communications agency on the list. The contract, valued between £5m and £80m, will run for two years, will the opportunity to be extended for another two years. Rob Horler, Dentsu Aegis Network Northern Europe CEO, said: “It is a huge honour to be the only media network to be selected by the government to join its market research roster. Our unparalleled research capabilities combined with an in-depth understanding of the rapidly evolving media ecosystem, means we are better placed than any “pure” Read full story › Source: The Drum...

on Apr 16, 2014

By Gillian West Green Gate has engaged Parker Williams to redesign its logo and packaging for a new brand that takes inspiration from the positive benefits gained from a raw food diet. Of the project, Green Gate founder, Innessa Bauer, said: “I valued the level of professionalism and acute attention to detail that was put into my packaging project. Parker Williams was able to pull out the essence I envisioned for Green Gate and placed a delightful end result into my eager hands.” Kate Bradford, Parker Williams, MD, added: “It was a pleasure to be able to develop the brand identity and packaging for Read full story › Source: The Drum...

on Apr 16, 2014

By Ishbel Macleod Lynx has unveiled the next stage of its ‘Make Love Not War’ campaign, to promote its Lynx Peace range, with 70ft peace signs appearing across ten UK cities. The UK wide peace invasion saw London’s iconic Tower Bridge adorned with a giant peace sign, while the London Eye, Leeds Corn Exchange, Glastonbury Farm and more locations were also used as part of the experiential phase. The Unilever campaign from TMW uses the phrases Make Beats Not War, Make Threads Not War and Make Moments Not War, and aims to raise awareness of the Peace One Day project. David Titman, marketing manager at Read full story › Source: The Drum...

on Apr 16, 2014

By Natalie Mortimer Luxury retailer Burberry has reported a 13 per cent rise in its retail sales boosted by growing online and digital sales. Retail revenue rose to £928m in the six months to 31 March, in line with expectations, with sales at stores rising by 12 per cent. Burberry said that reflecting changing consumer behaviour, footfall offline remained soft, while online traffic grew, thanks to increased investment in services such as click-and-collect across its store portfolio. On a conference call for investors and analysts chief finance officer, Carol Fairweather, said Burberry would be investing further into its burgeoning Chinese market, particularly within digital. Read full story › Source: The Drum...

on Apr 16, 2014

By John Glenday With Google Glass garnering ever more column inches following its eagerly anticipated roll out to the American public (for one day only) the expectation might have been for a corresponding spike in public concern over privacy issues – but a survey conducted by Gorkana Group has found this to be far from the case. It found that 68 per cent of UK adults remain ignorant of what Google Glass is with just 12 per cent of respondents professing to know a lot about the product and a further 20 per cent having an inkling as to what it might be about. The Read full story › Source: The Drum...