Supermarket looking to get closer to Aldi and Lidl on pricing to help reverse second profit fall. Read full story › Source: Marketing Week...
Read MoreBy Staff Writer Ahead of the announcement of this year’s MOMAs (Marketing on Mobile Awards) nominations, The Drum can reveal those to make it into the brand new Judges’ Choice category. In its second year, the MOMAs, sponsored by Celtra, rewards excellence in mobile campaigns, apps, sites and strategies. The Judges’ Choice category was created this year to reward mobile developments and apps to have made an impression on this year’s judges. There are no holds barred as the Judges’ Choice is not an entered category but instead showcases the five mobile apps or developments to have impressed the judges most outwith the Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod TH_NK has appointed Liz Jarvis, previously group director of production at R/GA, as head of production. In her new role, Jarvis will look to lead delivery across the agency as it continues to grow, working with Steve Johnston, delivery director. She said of the appointment: “TH_NK has a truly innovative mindset and approach to digital campaigns, and the company is highly focused on working with clients at a very senior level to help them realise their digital ambitions. Working at TH_NK will mean having board level conversations that will truly affect a company’s success and bottom line through the implementation of cutting-edge Read full story › Source: The Drum...
Read MoreBy John Glenday Wally Olins, the branding and corporate identity expert who masterminded the public face of corporate giants such as BT, Volkswagen and Renault has passed away at the age of 83. Olins was best known in the UK for rebranding British Telecom as BT as well as playing a key role in the launch of Orange earning him wider recognition and the respect of his peers. Remaining active in the field until the last Olins recently published Brand New, which gave his perspectives on the future of branding. Rufus Olins, one of Olins’ four children and chief executive of Newsworks said: “The great Read full story › Source: The Drum...
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