Posts made in April, 2014

on Apr 16, 2014

By Katie McQuater The Drum has teamed up with the makers of Can’t Understand New Technology to publish the third edition of the tongue-in-cheek mag, which this issue takes the theme of taste. Can’t Understand New Technology, published today, pokes fun at the more ridiculous aspects of Silicon Roundabout, with comment on all aspects of modern-day advertising, from our relationships with our smartphones to the future of start-ups. Created by Steve Price, creative director of Plan B Studio, and Camilla Grey, strategist at Wolff Olins, the mag features contributors from across the creative industries including Poke’s Nik Roope, Simon Manchipp of SomeOne and Flo Heiss, Read full story › Source: The Drum...

on Apr 16, 2014

By John Glenday Department store chain John Lewis has signed up as partner for the first ever food & music festival to be held on Blackheath Common, London. OnBlackheath will see bands such as Massive Attack share ground with a farmers market and top chefs for a musical food experience on the weekend of 13 September. The partnership aims to combine John Lewis’s customer base with the fanbase of various acts centred on a main food stage which will play host to eight chefs demonstrating their skills with local produce. Craig Inglis, Marketing Director at John Lewis, said: “We are really excited to be launching OnBlackheath, Read full story › Source: The Drum...

on Apr 16, 2014

By Ishbel Macleod McCain has unveiled the idents for its £8m sponsorship deal for ITV soap Emmerdale. Created by BMB, the concept centres around a McCain potato field right next to Emmerdale village, which is watched over by scarecrows. The scarecrows, which are fans of the soap opera, split their time between guarding the potatoes, and watching the antics of Emmerdale, which they chat about. These idents will run across ITV, ITV on demand, ITV2 and ITV3. Media planning was handled by PhD. Read full story › Source: The Drum...

on Apr 16, 2014

By Julian Hanford In the most recent issue of The Drum, Julian Hanford, a man whose creative career has comfortably straddled both advertising and fine art, delves into the wonderful and often wacky world of Martin Creed, comparing what the Turner Prize-winning artist does with his art to what advertising creatives do with theirs. Below we bring you a taste of Hanford’s review, while subscribers can enjoy it in its entirety when the mag hits desks later this week. What the art world sniffs at, when anyone mentions the communication arts, is that ‘industrial’ art work is created from a provided brief and for Read full story › Source: The Drum...

on Apr 16, 2014

By Natalie Mortimer In the last year 57 per cent of people bought a CD versus 39 per cent who bought an MP3 download, new research has found. The ICM report, which surveyed 2,030 UK adults during April, found that despite digital sales and streaming services taking off, consumers still prefer to buy music in a physical format with sales of vinyl up 10 per cent in the last month. When it comes to buying music, Brits spend more money online than on the high street, with 70 per cent of those surveyed saying this is mainly due to convenience. Meanwhile 41 per Read full story › Source: The Drum...