Posts made in April, 2014

on Apr 16, 2014

By Ben Bold Braving big waves, big sharks, big boredom and raising a big £300,000 for Breast Cancer Care, 21-year-old Jamie Sparks and Luke Birch rowed 3,000 miles across the Atlantic, accompanied by the Duracell bunny tied to their mast. Read full story › Source: Campaign...

on Apr 16, 2014

By Matthew Chapman Smoking makes you less attractive to the opposite sex. Action on Smoking and Health (ASH) believes it has proved this by creating two profiles on dating app Tinder using images of the same person, with one profile portraying her as a smoker and the other as a non-smoker. Read full story › Source: Campaign...

on Apr 16, 2014

By Mark Banham P&O Cruises has appointed Founded to its creative account following a four-way competitive pitch process. Read full story › Source: Campaign...

on Apr 16, 2014

By John Glenday Virgin Atlantic has become one of the first businesses to trial Google Glass by handing Upper Class Wing staff members prototype devices to assist identifying and checking-in passengers at Heathrow Airport. The novel usage is made possible by a custom built app devised by SITA which can identify passengers on approach and push the information directly to the wearer. The Glass system can also be utilised to relay flight and weather information directly and even offers foreign language translation. Virgin foresees a bright future for the technology, envisaging a time when the hi-tech specs will be able to inform airline staff Read full story › Source: The Drum...

on Apr 16, 2014

By Jennifer Faull Pizza Hut has been named the top brand in a poll that examined which companies are best at building and maintaining social relationships with young consumers. Greggs, Play.com, Waterstone’s and Krispy Kreme all completed the top five. The list was created following an audit of the Facebook, Twitter and Google+ profiles for 100 brands that have a particular resonance with the 18 to 24 year-old age group as decided in a survey by Voxburner. Over a four week period from February to March 2014, Headstream and Social Bakers then looked at the value of content, whether they had an authentic tone Read full story › Source: The Drum...