Posts made in April, 2014

on Apr 16, 2014

By John Glenday The BBC is moving to clampdown on the costs incurred through the wage bill of some of its highest paid presenters; including Top Gear host Jeremy Clarkson and Graham Norton, presenter of the eponymous show. A review conducted by the BBC Trust later this year will look at how these costs stack up against commercial rivals in a bid to find ways of reducing the £200m in pay it dishes out to its biggest stars. In a statement the Trust said it: “will examine the BBC’s processes to control costs in recruiting and developing talent, and benchmark against the wider market”. The broadcaster Read full story › Source: The Drum...

on Apr 16, 2014

By Jennifer Faull Tesco has reported a six per cent fall in group trading annual profit to £3.3bn, the second consecutive year that it has announced such a decline. The supermarket chain’s preliminary results for the last year also revealed a decline in UK sales by 0.1 per cent to just over £48bn while UK trading profit declined by 3.6 per cent to £2,191m. In response to the digital shift, Tesco, which noted a strong top-line growth of online general merchandise, said it was planning to increase its Click&Collect locations “significantly” from the current 1,750 stores. Additionally, in summarising its annual highlights, Tesco Read full story › Source: The Drum...

on Apr 15, 2014

By Jessica Davies Telefonica is poised to shake up the programmatic market with the launch of its first mobile-only advertising exchange – the first from a mobile operator. The platform, which is joint-funded by Telefonica and affiliates of Blackstone’s GSO Capital Partners, will be run out of a newly formed, London-based company called Axonix. This will be run independently of Telefonica, spearheaded by Simon Birkenhead (pictured right), who has left his role as Telefónica’s director of global advertising sales. Birkenhead told The Drum the launch of the Axonix exchange, which will go live mid-May, will “shake up” the programmatic mobile market, while giving it Read full story › Source: The Drum...

on Apr 15, 2014

Flagship store in Milan aims to tie together in-store, online and external communications for first time as it seeks to revitalise sales. Read full story › Source: Marketing Week...

on Apr 15, 2014

By Angela Haggerty Honda has beaten fellow car brands such as Chevrolet and Volkswagen to create the most viral video ads in the UK. The research was compiled by Visible Measures and used its True Reach metric to pull in figures from not only the original videos uploaded by brands but copies and derivatives related to each campaign to give a wider idea of each video’s reach. Mallory Russell, director of content at Visible Measures, said: “This list isn’t full of standard auto ads, the kind where a car drives around as a voice over discusses its features. All of these ads have engaged viewers Read full story › Source: The Drum...