Coke has spent just 5 per cent of its $400m additional marketing investment for 2014 in Q1. Read full story › Source: Marketing Week...
Read MoreBy Angela Haggerty Amazon’s Prime Instant Video service, previously Lovefilm Instant, has dropped subscribers in the last six months from eight per cent of UK online users to six per cent, according to Decipher’s bi-annual media consumption tracker, Media Bug. In contrast, Netflix membership is growing alongside user loyalty to the online video service, with figures showing a membership growth in the last six months of 10 per cent to 14 per cent of UK online users now with a subscription. In addition, more new subscribers are signing up with the intention of continuing subscriptions after the free trial period ends. The report showed Read full story › Source: The Drum...
Read MoreGreen shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention. Read full story › Source: Marketing Week...
Read MoreBy Gillian West The AIS creative team behind last year’s ‘I wish my son had cancer’ print campaign for Harrison’s Fund, Dan Madden and Matt Eastwood, have joined iris. Of the move, Madden and Eastwood said: “We joined iris because it’s a place that has a positive attitude of getting ideas made for the kind of brands that every creative wants in their book. Over the last year they’ve done some top creative work and we’re looking to make this year even better. And when we saw their fridge full of free Pepsi, the decision was sealed.” Shaun McIlrath, global creative director at Read full story › Source: The Drum...
Read MoreBy Gillian West Virgin Trains has engaged creative agency krow to create a series of ads for its Easter holidays promotion. In true Virgin style the brand has turned the conventional ‘kids go free’ mechanic on its head offering parents the chance to go free with a child ticket instead. Read full story › Source: The Drum...
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