By Ishbel Macleod The Post Office has appointed Lansons, Eulogy, Citigate, Salt, Third City, Unity, Citypress and Cohn & Wolfe to handle PR following a competitive tendering process. Post Office head of PR Nina Arnott said of the appointments: “We are delighted to be working with such ambitious and creative agencies at an exciting time for the Post Office, as we transform our branches and develop the multi-channel strategy that will secure the future of our business.” Over 120 applicants had applied to be part of the framework for the Post Office. Arnott added: “We’ve chosen agencies which will provide us with a wide Read full story › Source: The Drum...
Read MoreBy Mark Banham JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary. Read full story › Source: Campaign...
Read MoreBy Matthew Charlton Was there ever a more amusing invitation than a potential client inviting an advertising agency to talk about themselves? The code word for it is “credentials” or the shortened version “creds”. I can assure there is rarely any cred attached to these meetings. It’s like taking the pin out of a hand-grenade and then putting it under everyone’s chairs. Hence so often agencies get it 100 per cent wrong and look like complete idiots. I think it starts in a bad place because unknown to the client, the agency has spent more time arguing about the font, font size and visuals in Read full story › Source: The Drum...
Read MoreBy Gillian West Spark Energy, independent suppliers of gas and electricity principally to the rental market, has worked with 999 Design on a design evolution of its branding reflecting the company’s new status as a big player. The tagline ‘Bringing Energy to Life’ was developed to capture the positive impact Spark has on the lives of its customers, with the Spark Energy wordmark designed to reflect a brand that is warm, friendly and approachable. 999 also developed the tone of voice, company values, and the broader visual representation of the brand with designs rolled out across Spark Energy’s range of marketing collateral including Read full story › Source: The Drum...
Read MoreBy James Doleman Coulson “may have avoided” talking to Brooks about Dowler story “I am not a bully,” former editor says News of the World journalist “guarded” Soham murderer I would not have published Snowden NSA leaks, Coulson tells court Phrase “dark arts” refers to legal methods, former editor claims When the jury returned after lunch the court heard further testimony from former News of the World editor Andy Coulson over allegations that he was aware of widespread phone-hacking at the now defunct Sunday tabloid. Coulson’s barrister, Timothy Langdale QC, began by asking his client if he discussed the Milly Dowler story with Rebekah Brooks after she returned Read full story › Source: The Drum...
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