Posts made in April, 2014

on Apr 15, 2014

Unilever enlists retailer, Peace One Day and music producers to promote ‘Peace’. Read full story › Source: Marketing Week...

on Apr 15, 2014

By Gillian West W.L. Gore & Associates has selected Porter Novelli to handle its UK-wide PR programme for its Gore-Tex and Windstopper garments. The five-figure contract will be managed out of Porter Novelli’s Edinburgh office who will work with Porter Novelli London and F&H Porter Novelli in Munich on the UK-wide account. “Porter Novelli demonstrated both in depth understanding and a creative approach that really impressed the team at Gore. We know that a business of this calibre can make a difference to our PR and we are really excited about working with them,” said Anna McNamara, marketing communications at Gore. Angela Read full story › Source: The Drum...

on Apr 15, 2014

By Ishbel Macleod JWT has today confirmed plans to go back to its J. Walter Thompson Company name, as suggested by Sir Martin Sorrell. Bob Jeffrey, worldwide CEO and chairman of JWT, told The Drum: “Throughout our history, JWT has been synonymously referred to as both JWT and J. Walter Thompson. The two monikers peacefully coexisted, in the press, in our own internal communications and by the industry at large. “In planning for our 150th anniversary, it became abundantly clear that the world and our younger employees in particular, had a deep appreciation and hunger for brand authenticity. So, we embraced this Read full story › Source: The Drum...

on Apr 15, 2014

By Gillian West Virgin Records has engaged the7stars to launch a campaign using SignalAds – a new online display advertising solution from Affectv – which will enable live streaming and social data to be pulled into display advertising, endorsing the creative and providing audio. The activity launches 21 April with a Bastille campaign using social listening technology platforms, such as Soundcloud, to offer unique, relevant ads for individuals with the banners able to recognise fans of particular artists. CEO and founder of Affectv, Glen Calvert, explained: “SignalAds provide a great fit with music advertising, where people’s individual tastes are key to the relevance Read full story › Source: The Drum...

on Apr 15, 2014

By Ishbel Macleod The BBC website was viewed by 96 million unique users in March 2014, the corporation has reported, on the back of the 20th anniversary of the company creating a website. The BBC noted unique user figures up 26 per cent on the monthly average of 76 million, which the website has put down to its coverage of the crisis in Ukraine and the disappearance of Malaysia Airlines Flight MH370. James Montgomery, director of digital and technology for bbc.com, said: “As the leader in global breaking news, our users rely on the BBC to provide impartial and accurate news on Read full story › Source: The Drum...