Posts made in April, 2014

on Apr 15, 2014

Wally Olins, who co-founded consultancies Wolff Olins and Saffron, has died at the age of 83. Read full story › Source: Marketing Week...

on Apr 15, 2014

By Gillian West A G Barr has confirmed that it will be airing three of its ‘Irn-Bru Gets You Through’ series in the north of England as part of a £5m investment in the brand. Running during May and June the three adverts – ‘Baby’, ‘Mum’ and ‘New Fella’ – take a tongue-in-cheek look at how the soft drink can help ease the pain of difficult situations. “The ‘Gets You Through’ TV adverts really strike a chord with consumers,” says Adrian Troy, fead of marketing for A G Barr. “The adverts reflect the cheeky, maverick attitude for which Irn-Bru is well-loved and reinforce Read full story › Source: The Drum...

on Apr 15, 2014

By Angela Haggerty Northern & Shell has denied reports that Channel 5 is to be sold to BSkyB and Discovery Communications in a deal worth £350m. An article from Broadcast Now on Tuesday reported that an announcement of the deal was imminent, but Northern & Shell has insisted no deal has been done. A statement from the company said: “We have a number of bids as expected, which we will evaluate with our advisors over the next few days. Certainly no deal has been done.” The company did not elaborate on whether or not an offer from BSkyB and Discovery Communications is on the table. Read full story › Source: The Drum...

on Apr 15, 2014

By Stephen Lepitak United Colours of Benetton plans to develop its own social platform, The Drum has learned, as the fashion retail brand opened a new concept store in the heart of Milan. The ‘One Canvas’ concept store has been created as part of its plans to drive a new brand strategy that will evoke its ‘Italian essence’ with ‘comfortable, functional and dynamic,’ clothing. The concept store has been divided across several collections using canvas ‘walls’ which can be easily re-modelled when necessary to suit new fashion lines. Meanwhile, digital LCD screens have also been included in each section of the store, featuring full Read full story › Source: The Drum...

on Apr 15, 2014

By Ishbel Macleod Radio 4 and Radio 6 Music has appointed Somethin’ Else to provide content around live programmes, editorial events and marketing campaigns on both networks’ social media channels. Somethin’ Else will create over 100 pieces of activity per month for each network incorporating up to ten campaigns, across channels including Twitter, Facebook, Instagram, Vine, Audio Boo, Sound Cloud and Google Plus. “Our aim is to extend the content from BBC Radio 4 and Radio 6 Music and engage with audiences they aren’t reaching at the moment. Our work will be focused on helping these major BBC brands to develop the Read full story › Source: The Drum...