By the drum Leading home cleaning supplier, Vileda has launched a new social video campaign in the UK entitled Save Your Cats. The YouTube campaign is a new approach for Vileda UK as they are looking to break away from traditional marketing techniques and give the brand more of a defined personality and sense of humour. The Save Your Cats video features an amusing montage of cats that have all lapped up various spills from around the home, causing them to have hilarious reactions. Based on the theory that ‘cats drink everything’, the video features the felines’ reactions to lapping up coffee, Read full story › Source: The Drum...
Read MoreBy Maisie McCabe Burger King has appointed David, part of the Ogilvy & Mather network, as its global advertising agency. Read full story › Source: Campaign...
Read MoreBy Ishbel Macleod MSC Cruises has appointed We Are Social to develop its global social media strategy, allowing the company to coordinate a creative approach that is consistent with each country’s needs. “This new partnership with We Are Social marks a ramping-up of our drive to engage with diverse online communities in ways that traditional marketing cannot. This is proof that MSC Cruises believes and invests in the potential of social media,” stated Luca Catzola, MSC Cruises chief marketing officer. The cruise company, which has eight international offices, already has a dedicated hashtag – #MedWayOfLife – but is looking to strengthen its content strategy. Gabriele Cucinella, Read full story › Source: The Drum...
Read MoreBy Staff Writer This commercial riffs on a theme that’s very familiar to us in the West. It’s one that encourages us to reject others’ notions of what it is to be successful and invent our own measure instead. The pitch is designed to trigger feelings of both spiritual rebelliousness and material aspiration with the apparent paradox of this glossed over beautifully by typically stunning photography by director Stuart Douglas. Creative Agency: Lintas (Shanghai) Film Production: Nice Shirt Films Director: Stuart Douglas Producer: Richard Martin Photography: Alex Reid / Stuart Douglas Post Production: Raised by Wolves Ad of the Day is brought to you in association with David Read full story › Source: The Drum...
Read MoreNational Lottery owner to be separated into UK and global group following Dianne Thompson CBE’s departure. Read full story › Source: Marketing Week...
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