By Gillian West To celebrate the launch of its new World Business Class, designed by Hella Jongerius, KLM Royal Dutch Airlines worked with DDB & Tribal Amsterdam to create Flat or Not. At KLM’s home base of Amsterdam Airport Schiphol the airline replaced an ordinary waiting seat with a seat that could transform into a fully-flat bed, much like the new seats on its new World Business Class. When unsuspecting travellers sat down, the seat reclined, and those who dared to relax fully in the middle of the busy airport were rewarded for their sloth. KLM filmed the reactions to the reclining seat Read full story › Source: The Drum...
Read MoreBy Danny Thompson Most companies who pitch their products and services at a consumer audience will already understand and see the value in customer segmentation. In fact most of these companies will already be doing it in some form or another. Segmentation in the offline world has traditionally been based on factors such as location, buying behaviour and to some extent how they use different channels. It has enabled brands to view their customers in distinct categories and shape their marketing based on those categories. These days however the online environment has added a new layer of complexity. It isn’t just about the fact Read full story › Source: The Drum...
Read MoreBy Louise Ridley Booking.com, the travel accommodation website, has launched a global TV ad that features a woman enjoying spending a holiday alone without her partner, Brian. Read full story › Source: Campaign...
Read MoreBy Jennifer Faull Rajeev Suri, who has until now led Nokia’s equipment unit (NSN), has been named CEO of the business. He replaces Stephen Elop, who left Nokia to become executive vice president of the Microsoft devices group after the acquisition deal of the mobile phone division to Microsoft was finalised last week. Suri has been tasked with focusing on networks, mapping services, technology development and licences. The company said its vision was to become a leader over the long term in the areas of transportation, health and wellness as devices become interconnected. Nokia sold its mobile phone business to Microsoft for £4.5bn. This week, <a target=_blank Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Four lessons learned from the skin care provider’s first welcome email campaign. Read full story › Source: DM News...
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