By Dom Burch With many brands now being forced to pay for the pleasure of plying their wares on social media channels, Dom Burch from Asda explores the intersection between traditional PR and native advertising. Of the dozen or so predictions that caught my eye at the start of the year, one stood out as being a pivotal moment in the fledgling field of social media marketing – or 21st century PR as some of us still like to think of it. And it was these three words: Pay. To. Play. Even before the year was out, earned media was dying before our very eyes. Organic Read full story › Source: The Drum...
Read MoreBy John Glenday British F1 track Silverstone has launched its new fully responsive website, designed and built by Pancentric Digital, as part of a wider overhaul of its digital strategy. This has seen the famous racecourse adopt a more interactive digital offering for audiences through greater social media integration and a new unified ecommerce platform which merged three separate systems which had been in use previously. Hannah Bodley, head of marketing for Silverstone said: “With mobile and tablet visits ever-increasing (now averaging over 40% of our web visits) it was imperative to look towards a responsive build. Pancentric came to us with a full offering, Read full story › Source: The Drum...
Read MoreShadi Halliwell to take on newly created role as part of marketing restructure. Read full story › Source: Marketing Week...
Read MoreTravelodge marketer to head to Mitchells & Butler once hotel chain’s new campaign is underway. Read full story › Source: Marketing Week...
Read MoreTravelodge marketer to head to Mitchells & Butler once hotel chain’s new campaign is underway. Read full story › Source: Marketing Week...
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