By John Glenday Today’s launch of the dot London web domain is being trumpeted by a new advertising campaign created by Albion London spanning outdoor, print and online. The new address will enable London based organisations, businesses and individuals to flaunt their prized geography online by migrating to the shiny new domain. Albion was appointed to the account in January following a competitive pitch run by Minds + Machines Ltd, the registry provider behind the new domain. Andy Cutbill, executive creative director at Albion, said: “This is a tremendously exciting campaign, one that’s a perfect fit for Albion’s core business proposition of working with entrepreneurs, Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Fist-pumping, jumping in the air, and looking more excited than anyone does in an office unless it’s just before the Christmas party. That’s how you’ll feel after Cannes Lions, a set of ads from McCann London suggest. Taken by photographer Max Oppenheim, the ads insist that you will be as ‘pumped as a stock photo model’ when returning from the event, which takes place between 15 and 21 June at the Palais des Festivals in Cannes, France. Rob Doubal and Lolly Thomson were the chief creative officers for the campaign with executives from agencies including DDB Worldwide, Droga 5, Ogilvy China, AKQA Read full story › Source: The Drum...
Read MoreBy Gillian West Heineken has furthered its long-standing relationship with St Luke’s expanding the account to include Old Mout Cider which is to launch in the UK as a rival to Kopparberg and Rekorderlig. A £3m launch campaign will introduce the brand to the market with activity to include OOH, print and digital. The national launch on 5 May aims to raise awareness of the new brand amongst the fruit cider drinkers, a defined and growing market segment in the UK. “Launching a well-loved brand from New Zealand gives Heineken a strong, differentiated presence in the fast- growing world cider sector,” said Michael Read full story › Source: The Drum...
Read MoreBy John Glenday Mary Curtis has been named as head of channel at UTV Ireland, a role which entails oversight of all programming content and leading the Irish team in developing the nascent channel. Curtis previously worked for Irish state broadcaster RTE before departing in September 2013 to establish a consultancy organisations and businesses on public affairs and information. John McCann, group chief executive of UTV Media plc said: “Mary brings a wealth of Irish television experience to UTV which will be invaluable as we finalise our plans for UTV Ireland. Working closely with Managing Director Michael Wilson, Mary will be responsible for planning Read full story › Source: The Drum...
Read MoreBy Kate Magee Heineken has extended its relationship with St Luke’s, appointing it to launch the Old Mout Cider brand in the UK with a £3 million campaign. Read full story › Source: Campaign...
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