By John Glenday EE’s chief executive Olaf Swantee has scotched speculation that the broadband and cellular network providers constituent brands could be phased out in favour of the parent firm. It follows a rebranding effort on all Orange and T-Mobile retail stores to sport the EE brand whilst a similar online has created a single unified web presence whilst a Kevin Bacon fronted advertising campaign has helped boost EE’s 4G customer base by 889,000 over the last quarter to hit 2.9m. Despite this Swantee has pledged to continue providing sales and service to existing customers on Orange and T-Mobile 3G contracts, saying; “… we have Read full story › Source: The Drum...
Read MoreBy John Glenday The Sun editor David Dinsmore has urged colleagues in the print to cease ‘talking ourselves down’ during an interview with The Scotsman before addressing a marketing Society Scotland dinner in Glasgow. Dinsmore said: “We have done a very good job as an industry in talking ourselves down, probably for about the last 15 years. We need to change that.” His comments are being read as part of a PR drive to bolster industry solidarity after rival media organisations opted to distance themselves from Rupert Murdoch’s suite of UK titles amidst allegations of phone hacking and bribery of public officials. Pressed on the thorny Read full story › Source: The Drum...
Read MoreImages and jokes best for catching attention of distracted audience, Domino’s and Adaptly find in promoted tweet campaign
By Ishbel Macleod Domino’s has announced that it achieved peak engagement levels of 23 per cent when using promoted tweets through Adaptly at the weekend, as the pizza company looked to engage second screeners. Overall, the number of @Dominos_UK mentions numbered more than 24,000, with over three million impressions. Rupal Patel, digital campaign manager at Domino’s Pizza Group, commented: “Twitter, TV and pizza go hand in hand, which is why we were so keen to try TV conversation targeting when it was first announced. I don’t think there is another platform that would have allowed us to be as creative as we have been with Read full story › Source: The Drum...
Read MoreBy John Glenday BrewDog has issued a ‘formal apology’ to The Portman Group after the independent complaints panel found that the craft brewer had encouraged anti-social behaviour and binge drinking with its Dead Pony Club ale advertising – in breach of the alcohol marketing code. Expressing ‘indifference and nonchalance’ at the ruling BrewDog went on to attack double standards in the industry which protect ‘gigantic faceless brands’ and stymie ‘creativity and competition’. In a combative statement James Watt, co-founder of BrewDog, said: “On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for Read full story › Source: The Drum...
Read MoreGlasgow 2014 Commonwealth Games contacted Alex Salmond's office in attempt to ban coverage by The Sun following medals stunt
By Stephen Lepitak By Stephen Lepitak and Angela Haggerty The Glasgow 2014 Commonwealth Games committee is understood to have approached the office of Scotland’s First Minister Alex Salmond in an attempt to ban media partner the Scottish Sun from covering the games after it pulled a stunt during the medal unveiling ceremony. The Drum has learned that a complaint was made to Salmond following a stunt pulled by the paper on 15 April during the unveiling of the design of the Games medals in which the Sun presented a gold medal for the U-turn on the decision to demolish the Red Row flats Read full story › Source: The Drum...
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