Campaign is part of strategy to lift stigma of dementia and widen charity’s donor base. Read full story › Source: Marketing Week...
Read MoreBy James Swift Bear, the healthy snack brand, has created its first TV campaign, which is aimed at four- to ten-year-olds and features a cartoon bear. Read full story › Source: Campaign...
Read MoreBy Direct Marketing News The mobile app platform turns to a tech marketing veteran of HP, Siemens, and Oracle. Read full story › Source: DM News...
Read MoreBritish Airways extends relationship with M&C Saatchi Milk to CRM strategy and analytics in latest agency move
By Angela Haggerty British Airways has extended its relationship with M&C Saatchi Milk to handling its global CRM strategy and analytics. The announcement follows an agency shake-up from British Airways earlier this year after a seven-month pitch process. BA has worked with M&C Saatchi Milk since 2012 on its ‘Know Me’ programme, which aimed to use customer data to expand its marketing capabilities. Jane Hodson, Milk joint CEO, said: “We are particularly excited to be involved at such a transformational time helping British Airways to translate its data and content vision into a meaningful conversation with its customers, one that is relevantly targeted and adds Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Google has taken significant steps towards the creation of driverless cars, according to a blog post from the tech giant. The company has been working on the idea for almost four years and since recent improvements in its software it has logged “thousands of miles” on the streets of Mountain View, California. The post stated: “A mile of city driving is much more complex than a mile of freeway driving, with hundreds of different objects moving according to different rules of the road in a small area. We’ve improved our software so it can detect hundreds of distinct objects simultaneously—pedestrians, buses, a Read full story › Source: The Drum...
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