Posts made in April, 2014

on Apr 28, 2014

By Angela Haggerty Unilever is planning to expand its sustainable living strategy to include programmes focusing on fairness in the workplace, opportunities for women and developing inclusive business. Speaking at an event in London, Unilever CEO Paul Polman said the first three years of the company’s strategy had proven successful, and in the time ahead Unilever would expand its ethical approach to business. “In the three years since we launched the Unilever Sustainable Living Plan we have learned that sustainability drives business growth and a much deeper connection with our employees and consumers,” he said. “In 2013, we’ve seen good progress, particularly on targets within our Read full story › Source: The Drum...

on Apr 28, 2014

By James Doleman Prosecution: “Phone hacking was all right by you” “Turning” a phone no reference to hacking, Coulson tells court Defendant asked by judge to stop asking questions Denies knowing about payments to police but “didn’t interrogate enough” “I accept I was careless but not that I didn’t care less,” former editor says Phone-hacker “among top five earners at News of the World”, jury told When court resumed after lunch, Andrew Edis QC, lead prosecution barrister, continued his cross-examination of former News of the World editor Andy Coulson. Edis told the court he had a “last point” about the 2004 voicemail interception of then home secretary David Blunkett Read full story › Source: The Drum...

on Apr 28, 2014

By Ishbel Macleod Wondered why Ed Balls was trending today? Three years ago, at 4.20pm, Ed Balls accidentally tweeted his name, mistaking the Twitter box for a search bar. The original tweet in 2011 clocked up over 25,000 retweets, and has led to 28 April being unofficially deemed ‘Ed Balls day’. This year, Balls was not keen to take part, although he finally gave in after 5pm following pleads. Good grief.. Oh go on then.. RT @edballsmp: Ed Balls — Ed Balls (@edballsmp) April 28, 2014 According to Way To Blue, ‘Ed Balls Day’ clocked up 8,461 by 3.30pm. The Twittersphere, as usual, went Read full story › Source: The Drum...

on Apr 28, 2014

By Ishbel Macleod Air New Zealand has put its advertising account, previously held by Joint, to tender. According to Nielsen, Air New Zealand (ANZ) spent £263,445 on advertising in 2013, with press spend accounting for £177,753 of this. ANZ is best known for sponsorships, which have seen a Hobbit themed safety video featuring stars of the film, as well as a safety video which starred Betty White. In 2012, ANZ appointed Vizeum to handle media planning. The Drum believes that Vizeum will not be affected by the pitching process. The Drum is currently awaiting comment from ANZ. Read full story › Source: The Drum...

on Apr 28, 2014

Marketing chief David Timm will oversee new ‘narrative-led’ ads. Read full story › Source: Marketing Week...