Posts made in April, 2014

on Apr 28, 2014

By Jennifer Faull Three-quarters (75 per cent) of brand marketers and ad agency executives anticipate that digital video will become as important to their business as television advertising within the next three to five years, and nearly half (48 per cent) have adjusted their budgets accordingly. The findings come as part of IAB’s recent research into tracking the attitudes of advertisers towards digital video. IAB found that the bulk of that increased internet spend is migrating from television budgets. Nearly two-thirds of advertisers (65 per cent) predicting that they will spend more on online video advertising in the next year than they did Read full story › Source: The Drum...

on Apr 28, 2014

By Angela Haggerty Penicuik has struck a sponsorship deal with Scottish broadcaster STV for its ‘Tea Time on STV’ slot. The weekday slot currently features quiz show The Chase, and from August Penicuik will also sponsor a “Family Moments” entertainment slot an hour prior to the X-Factor on Saturday nights. The home efficiency brand worked with STV Creative to create segments featuring the strapline “Tea Times with STV and Penicuik Energy Saving Windows” to help push the company’s renewed sales strategy of focusing on energy efficiency and environmental sustainability. Ann Gibb, marketing director of Penicuik, said: “For some time we’ve been seeking the right opportunity for Read full story › Source: The Drum...

on Apr 28, 2014

By Gillian West The winners of the IAB Creative Showcase for March 2014 have been announced, with Jam’s ‘Mini Me’ for Nescafé Dolce Gusto sitting pretty in the top spot. AMV BBDO’s daredevil ‘Loop the Loop’ for Pepsi Max resides in second place and Code Computerlove’s Hardware Puzzle App rounds out the top three. Entries are accepted for the showcase each month from agencies across the UK, with further information available to view on the IAB website. Read full story › Source: The Drum...

on Apr 28, 2014

By Jennifer Faull Kerrang! has handed over control of what gets played on air to Twitter users in an experiment for a new radio show. #KerrangMostWanted is broadcast every Monday night between 10 – 11pm. During that hour, the songs requested most often using that hashtag will be aired while every week one of the brand’s 191,000 Twitter followers will be asked to play host. “Kerrang! listeners are passionate, smart and have boundless enthusiasm for the alternative music scene they love. This show gives them control of the playlist, and offers a dynamic and real time radio show which they are at the Read full story › Source: The Drum...

on Apr 28, 2014

By Gillian West Hooper’s range of traditionally British brews is championing some of the nation’s oldest and most spectacular traditions this summer as part of a marketing campaign focussed on ‘Great British Experiences’. Running from May until August, the unusual calendar of events sees the Hooper’s Landrover and bar heading up and down the country to deliver true British refreshment to those involved in and watching the brilliantly British events. “We wanted 2014 to be a year of ‘Great British Experiences’ for the Hooper’s brand and we believe that sponsoring these events is a great way to bring the brand to life in Read full story › Source: The Drum...