By Gillian West Shannon Brennan has joined 180 Amsterdam in the newly created role of head of talent, following the agency’s recent high-profile work for Qatar Airways and PlayStation. Brennan joins 180 Amsterdam from creative recruitment outfit Indigo Mile and relocates this week. As head of talent Brennan is tasked with bringing in talent at all levels to support the agency’s expansion plans. Of the appointment Brennan said: “I am hugely proud to be given this opportunity to drive the talent within its walls, boosting the 180 brand and culture. I am actively hunting for all levels and all disciplines, from fresh new Read full story › Source: The Drum...
Read MoreBy Gillian West Booking.com is celebrating the lone female traveller in its latest TV ad offering following research revealing that women feel more confident as a result of travelling alone. The Solo Travel Report, commissioned by Booking.com, revealed that half of female solo travel enthusiasts (50 per cent) are now more likely to holiday alone than they were five years ago, with the findings suggesting these women are more inclined to want to get away from it all and experience new cultures, with two thirds (65 per cent) saying solo travel makes them feel more confident. Booking.com has taken this insight to create Read full story › Source: The Drum...
Read MoreFormer Nokia CEO and EVP of Microsoft’s mobile devices group says work is underway to select the ‘go forward smartphone brand’. Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News Showrooming is actually good for brick-and-mortar retailers—to the tune of more than $1 trillion in sales last year, a new study says. Read full story › Source: DM News...
Read MoreBy Michael Feeley Liverpool-based branding agency USP Creative has strengthened its senior team after appointing Anna McCallum to the role of client services director. Anna brings over 15 years’ marketing and agency experience having previously worked with clients including Diageo, adidas, Nintendo and Cancer Research UK. Anna said: “USP Creative caught my eye because of its attitude and great track-record of bringing exceptional projects to life. Having spent much of my career in London, I’m excited to be back in the North West.” Alex Rose, managing director of USP Creative, said: “Anna is a perfect fit for the agency. Her depth of experience means Read full story › Source: The Drum...
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