Posts made in April, 2014

on Apr 28, 2014

By Ishbel Macleod The ASA has revealed that 19 complaints have been sent about the UKIP campaign, but that the case has been closed as the ads fall into the remit of political advertising. Political advertising falls outwith the jurisdiction of the Advertising Standards Authority, as it is deemed inappropriate for a body like the ASA to intervene in the democratic process. The ASA said “We appreciate that political ads can and will prompt complaints. However, the best course of action for anyone with concerns about a political ad is to contact the party responsible and exercise your democratic right to tell them what Read full story › Source: The Drum...

on Apr 28, 2014

By Maisie McCabe Hearst Magazines UK has promoted Anna Jones, its chief operating officer, to the role of chief executive, replacing Arnaud de Puyfontaine. Read full story › Source: Campaign...

on Apr 28, 2014

By Jessica Davies Data, mobile and video have been pinpointed as the biggest areas for investment in the coming year by the majority of online publishers, according to the Association of Online Publishers (AOP)’s latest annual Census. The report, which surveyed 700 brands, revealed that the majority (89 per cent) plan to increase their data technology investments in the next 12 months, as they look to find ways to monetise their data strategies. This will also see 58 per cent of the 32 publishing houses surveyed, scale their data analytics teams – up 30 per cent from 2013. Read full story › Source: The Drum...

on Apr 28, 2014

By Natalie Mortimer Booking.com has today (28 April) launched its latest TV campaign focussing on the lone female traveller after the online travel site commissioned its first Solo Travel Report. The ‘Brianless’ campaign, created by Wieden+Kennedy Amsterdam, aims to highlight the “empowerment of the woman solo-traveller” after the travel site’s research revealed that 50 percent of female solo travel enthusiasts are now more likely to holiday alone than they were five years ago. “Our research suggests that female solo travel is a phenomenon that is here to stay,” commented Paul Hennessy, CMO at Booking.com. “Booking.com is at the heart of all travel planning, Read full story › Source: The Drum...

on Apr 28, 2014

By Ishbel Macleod United Biscuits has appointed Rebecca Salt to the newly created role of chief communications adviser. Salt will report to United Biscuits CEO Martin Glenn, who said he was “absolutely delighted that Rebecca has joined our executive leadership team at this critical point in our growth plans for the business”. He added: “Communications will play a core role in supporting the business as we reinvigorate the biscuit market both at home and abroad. “She has an excellent track record of transforming and leading communications functions for large international businesses, and brings a wealth of experience across stakeholder engagement, corporate reputation and issues management.” At Ad Read full story › Source: The Drum...