Posts made in April, 2014

on Apr 28, 2014

By Angela Haggerty Trinity Mirror has named Michael Greenwood as group executive editor, a new position which will see him develop content sharing on the company’s internal wires system. In addition to developing Trinity Mirror Wire content sharing across national and regional brands, Greenwood will oversee law training for editorial staff across titles and “masterclass reporter training” for regional teams. He also joins a newly-formed managing editor team for regionals, joining Chris Walker, who has moved from north-west managing editor to senior MD for regionals; and Eamonn O’Neal, who will take on the north-west region in addition to his MD of MEN Media responsibilities, as Read full story › Source: The Drum...

on Apr 28, 2014

By Ishbel Macleod Max Clifford, the PR guru, has been found guilty of eight counts of indecent assault, including charges against a girl as young as 15, with sentencing to take place on Friday. Clifford was found not guilty of two counts at Southwark Crown Court, and the jury was hung on one count of indecent assault, with all alleged 1960s and 1980s. Rosina Cottage QC had called 71-year-old Clifford a “master in the art of intimidation”, saying that he treated the office as his “sexual fiefdom”. The PR man had denied claims against them, saying that they were made by “fantasists and opportunists”. Members of Clifford’s Read full story › Source: The Drum...

on Apr 28, 2014

By Gillian West Women are four times more likely to respond to personalised packaging than men, according to research. Conducted by easyFairs, the organisers of Packaging Innovations London 2014, the study of 500 marketing and packaging professionals found that personalised, or gender specific packaging, had a greater influence on women with the packaging more likely to impact their purchasing decisions. Almost half (43 per cent) of those surveyed said they favoured ‘branded personality’ packaging. When questioned on which sectors relied heavily on gender specific packaging, cosmetics/toiletries took the top spot with 86 per cent, followed by fashion (67 per cent), toys (49 per cent) Read full story › Source: The Drum...

on Apr 28, 2014

By James Doleman Coulson repeats claim he didn’t know that phone-hacking was illegal Accepts “mistakes” over 2004 David Blunkett/Kimberley Quinn story Defendant challenged by judge over “disingenuous” answer News International executive and legal adviser knew about voicemail tapes Denies informing Rebekah Brooks about Blunkett story Proceedings resumed this morning at court 12 of London’s historic Old Bailey to hear further cross-examination of former News of the World editor and government director of communications Andy Coulson on charges of conspiring to illegally intercept voicemails and commit misconduct in a public office. Andrew Edis QC, the chief prosecution barrister, opened the day by asking Coulson about his admission that he Read full story › Source: The Drum...

on Apr 28, 2014

By Louise Ridley Wren Living, the furniture retailer, has appointed Goodstuff Communications and Big Al’s Creative Emporium to handle its media and creative accounts respectively. Read full story › Source: Campaign...