Posts made in April, 2014

on Apr 28, 2014

By Louise Ridley Drum, the Omnicom content agency, has hired Steve Wallington, a co-founder of the creative agency Point Blank, as its executive creative director, replacing Ben Kerr. Read full story › Source: Campaign...

on Apr 28, 2014

By Natalie Mortimer Independent car dealership Car Giant has appointed Frank PR to handle its consumer PR account. The agency has been tasked with raising the brand’s profile amongst national, local and motoring press and influencers. Tony Mendes managing director of Car Giant said: “We are the pioneers of the car supermarket model and as our business continues to grow we felt now was the time to branch out beyond traditional car and sales PR. We wanted a partner who could provide us with a fresh perspective and we have been really impressed with Frank’s passion and creative approach to our business.” Previously handled in-house, Read full story › Source: The Drum...

on Apr 28, 2014

By Ishbel Macleod Papa John’s has teamed up with customer engagement technology Rant & Rave following a successful trial, which will see customers invited to share their thoughts on their pizza at the point of delivery via text message. All Papa John’s pizza boxes will boast a call to action, inviting customers to share their thoughts via QR code, or by texting Papa to 66099, while there will also be a widget on the website of the pizza chain. Andrew Gallagher, senior director of marketing at Papa John’s, said: “We’ve been really impressed by the results we’ve had so far; with a brilliant response rate Read full story › Source: The Drum...

on Apr 28, 2014

By Emi Gal Although it is one of the most overused phrases, the cliché that it’s not what you know, but rather “who you know” is still true. Particularly so in today’s tech scene, where so many companies have been founded or funded from a ‘chance’ meeting at some sort of industry event. These days it’s easier than ever to be in the right place at the right time – a simple Google search will bring up a plethora of options. Successful networking has played a huge part in Brainient’s growth so far. It’s truly amazing what opportunities can arise from a Read full story › Source: The Drum...

on Apr 28, 2014

By Maisie McCabe Ian Clark is leaving his position as UK chief executive of Naked Communications after 14 months in the role and has been replaced by Christian Gladwell, the founding partner of Human Digital. Read full story › Source: Campaign...