Brand hopes ‘Everything just became a lot #morecolourful’ ads will reassure fans that it plans to retain its points of difference. Read full story › Source: Marketing Week...
Read MoreBy Gillian West BBDO New York has put together this advert for Autism Speaks which features three of America’s biggest advertisers and aims to raise awareness of the benefits of an early diagnosis of autism. The 60-second clip (which you’ll have to watch all the way through to the end to get) is made up of four 15-second spots which together tell the story of a family with a child who is diagnosed early. The first spot sees a couple with their infant son being diagnosed with autism. Three spots – Johnson & Johnson’s Band-Aid, Campbell’s Chicken Noodle Soup and AT&T – follow Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Almost half of smartphone owners would be ‘very willing’ or ‘somewhat willing’ for retailers to send messages to their smartphone, according to recent research. After surveying 1,300 UK smartphone users, consumer specialist research company eDigitalResearch, found that 33 per cent believed that personalised, direct messages sent straight to their smartphone when out shopping would ‘likely’ or ‘very likely’ influence their purchase decisions. The survey also found that 78 per cent of those that would be happy to receive messages would be ‘extremely willing’ or ‘somewhat willing’ for retailers to use this data if it meant more personalised messages for them. Derek Read full story › Source: The Drum...
Read MoreBy Direct Marketing News As more and more marketers look to better connect their marketing initiatives across channels, for some, omnichannel marketing has become the expression of choice. Read full story › Source: DM News...
Read MoreBy Gillian West Homebase owner Home Retail Group has expanded its Home of Colour paint range into the garden as paint sales are predicted to rise 1.5 per cent by 2015. Garden Colour extends Homebase’s existing Home of Colour range, which is positioned as a credible, quality alternative to higher priced brand, with the pack, designed by R Design, aiming to confidently take this positioning outdoors. The six-colour range is shown with colour chips stickered onto a plant marker with simple, functional icons used to convey product messages. The design created a lock-up between the Home of Colour logo and the new Garden Read full story › Source: The Drum...
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