By Jennifer Faull Iceland has extended its partnership with ITV Commercial following nine years as sponsor of ‘I’m a Celebrity…’ to become sponsor of The Paul O’Grady Show. It covers broadcast, online and mobile, with the creative focusing on teatime meals for the family. Alison Laverick, head of marketing at Iceland, said: “It’s a show that our customers will be settling down to watch as the family returns home for tea and we’re sure they’ll be equally excited to see sponsorship idents that deliver the humour we’re famous for whilst showcasing some of our great family meals”. The deal was negotiated by ITV Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Over the weekend, Microsoft warned of “targeted attacks that attempt to exploit a vulnerability in Internet Explorer”. Warning users of the vulnerability, Microsoft said that an attacker could host a specially crafted website and then convince a user to view the website. The company said: “An attacker who successfully exploited this vulnerability could gain the same user rights as the current user. If the current user is logged on with administrative user rights, an attacker who successfully exploited this vulnerability could take complete control of an affected system. An attacker could then install programs; view, change, or delete data; or create new Read full story › Source: The Drum...
Read MoreBy Mark Banham UKTV’s free-to-air channel Dave is to launch a refreshed brand identity for its on- and off-air presence tomorrow. Read full story › Source: Campaign...
Read MoreBy Ishbel Macleod CrossCountry, part of public transport operator the Arriva group, has retained McCann Manchester to handle its creative and planning business. The agency was originally appointed in 2009 as lead strategic and creative agency, and the reappointment follows a multi-way review. Louise Blyth from CrossCountry said: “CrossCountry’s rail network has a diverse customer base and McCann demonstrated how they could deliver compelling insights from this base to enable us to create relevant and distinctive communication underpinned by appropriate use of technology to drive both customer retention and growth.” Prior to the review, McCann developed fully integrated campaigns spanning TV, radio, press, outdoor, CRM and Read full story › Source: The Drum...
Read MoreBy Staff Writer On Friday we gave our readers one final opportunity to get nominated for a Chip Shop Award with our last (for now) Tight Briefs challenge: advertise season tickets at Manchester United. It’s been a tough year for the Old Trafford club, so we challenged the creative industry to come up with ways to get the fans back onside in time for next season’s campaign. Now it is up to you to decide who came up with the best response to the brief by clicking the like button next to your favourites below. Please note that because the Chip Shop Awards judging Read full story › Source: The Drum...
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