Posts made in April, 2014

on Apr 28, 2014

By Natalie Mortimer Coca-Cola has launched a new on-pack promotion as part of its latest 2014 FIFA World Cup campaign, which gives consumers the chance to win a limited edition football. As an official partner for the sporting event, the drinks giant is giving away around one million of the Coca-Cola branded footballs, as it aims to “inspire” people to get active this summer. The Win a Ball promotion will run from 29 April to 13 July 2014, with consumers invited to enter a unique code found on selected promotional packs of Coca-Cola and Coke Zero on the Win a Ball website to Read full story › Source: The Drum...

on Apr 28, 2014

By Jennifer Faull We often hear about Generation X and Y, but it is ‘Gen-Z’ that marketers really need to be keeping an eye on says Yahoo’s head of research, Patrick Houihan. Explaining exactly who falls under the Gen-Z category, Hourihan said: “This audience have grown up with the internet, they haven’t known the world without it. There’s no other demographic that are using digital in the same way. They are the driving force behind why digital is changing so fast.” Hourihan’s comments came as The Drum took him to an Advertising Week Europe session in the back of its branded taxi cab. Read full story › Source: The Drum...

on Apr 28, 2014

By John Glenday The challenge faced by Microsoft in growing its Windows Phone operating system into the mass market has been laid bare by the latest smartphone sales data to be published by Kantar Worldpanel ComTech which show the platform continue to languish in distant third behind its more entrenched rivals. In the first three months of 2014 Apple enjoyed a sales boost in Europe, taking it to 19.2 per cent whilst Android remains the pre-eminent player, commanding a 70.2 per cent market share. This left Windows trailing as also-ran with a mere 8.1 per cent of smartphone sales. Apple also enjoyed a successful quarter Read full story › Source: The Drum...

on Apr 28, 2014

By Ishbel Macleod Teenagers are turning away from traditional social media sites, while Instagram, Tumblr and mobile messaging services saw a boost. The GlobalWebIndex survey discovered that Shapchat was the service which saw the biggest increase, with a 60 per cent increase in users between Q3 and Q4 2013. Jason Mander, head of trends at GlobalWebIndex, suggested that privacy was one reason for the move: “We’ve seen a move away from people sharing everything with everyone, like Facebook, to wanting a more personal, private form of communication. “Today’s teens are digital natives, they’ve been using multiple screens to access the internet from very early ages, and Read full story › Source: The Drum...

on Apr 28, 2014

By Jessica Davies The Police Intellectual Property Crime Unit (PIPCU) has suspended more than 2,500 websites suspected of generating “tens of millions” of pounds for selling counterfeit goods. The suspensions, which coincided with World IP day on 26 April, mark the latest step in the crime unit’s Operation Ashiko, for which it is collaborating with brands and brand protection organisations and website registries worldwide including Nominet. The suspended sites were estimated to be generating tens of millions of pounds for organised criminal gangs, and were purporting to sell well-known designer goods including UGG boots, GHD hair straighteners, Abercrombie, Hollister and Jack Wills Read full story › Source: The Drum...