Posts made in April, 2014

on Apr 28, 2014

By John Glenday FirstBank has thrown the first rule of playground politics out the window by picking on people with glasses for its latest TV campaign – Google Glass to be precise. The US bank chose to demonstrate the impact of the gadgets on one hapless family attempting to organise a traditional sit down meal whilst being distracted by the artificial environments being beamed onto their retinas by the futuristic eyewear. Devised by local agency TDA_Boulder the piece depicts a robotic woman spilling peas across her hapless family’s dining table whilst the brood obliviously swipe thin air, gripe about pop-up ads and take selfies of Read full story › Source: The Drum...

on Apr 28, 2014

By Angela Haggerty Facebook is extending its targeting capabilities for advertisers with a lookalike audiences feature that will allow them to reach Facebook users similar to those already shopping on their websites. The feature builds on the existing custom audiences and partner categories tools, and Facebook said it will give advertisers more power to replicate their desired audiences. A blog post from Facebook explained: “For businesses, one of the best ways of finding new customers is to reach people that are similar to their existing customer. “So today, we’re expanding our lookalike audience capabilities to allow advertisers to create lookalikes based on people who Read full story › Source: The Drum...

on Apr 28, 2014

By John Glenday The UK advertising market is projected to enjoy growth of 5.5 per cent and 6.6 per cent in 2014 and 2015 to see total spend surge past the £20bn barrier for the first time. This optimistic prognosis comes courtesy of the latest Advertising Association/Warc expenditure report which predicts the mobile ad market will be worth in excess of £2.5bn over the same period. Last year UK ad spend clocked in at £17.88m, a 3.9 per cent rise on the year prior. Drilling down into these stats reveals large discrepancies within various sectors, with mobile nearly doubling with 95 per cent growth whilst Read full story › Source: The Drum...

on Apr 28, 2014

By Stephen Lepitak Communisis has announced the acquisitions of Jacaranda Productions and Public Creative in an effort to expand its offering to include video, film and digital capabilities. The deal to acquire video and film production specialist, Jacaranda will be worth around £1.5m in total, including £0.9m in cash and through 913,242 ordinary shares worth £0.6m, and a further aggregate amount of £0.5m depending on the gross profit generated over a three year period. Meanwhile, the deal to acquire Public Creative is worth around £400,000, including £0.35m in cash publish surplus cash of around £0.04m. Andy Blundell, CEO of Communisis, said: “Jacaranda and Read full story › Source: The Drum...

on Apr 28, 2014

Latest AA/Warc report shows ad market recovery gathering momentum. Read full story › Source: Marketing Week...