Posts made in April, 2014

on Apr 28, 2014

By Mark Banham UK advertising spend is predicted to continue its upward curve and top £20 billion for the first time in 2015, according to annual figures released by the Advertising Association and Warc. Read full story › Source: Campaign...

on Apr 27, 2014

By Stephen Lepitak RadiumOne has confirmed that it has fired its founder and CEO, Gurbaksh Chahal, and replaced him with Bill Lonergan with immediate effect. The removal of Chahal follows days of scrutiny for the technology company following allegations that he beat his girlfriend over 100 times during a sustained attack. Earlier today, Chahal released a blog on his personal website to claim that he was innocent of the charges and said that he would not leave the company despite online protests for him to be removed. The statement released by the board read: “At a board meeting yesterday evening, RadiumOne’s board Read full story › Source: The Drum...

on Apr 27, 2014

By Jennifer Faull Facebook is the most popular network for people using their social media profiles to log-in to websites, accounting for around 53 per cent of social log-ins globally. According to a Gigya research, G+ is the second most popular, accounting for 28 per cent followed by Yahoo (13 per cent), Twitter (four per cent) and LinkedIn (one per cent). Looking specifically at the sector of e-commerce, Facebook again came out on top with 77 per cent of all social log-ins. “During the last two quarters, Facebook has seen a three per cent growth in its share of e-commerce social logins making Read full story › Source: The Drum...

on Apr 27, 2014

By Jennifer Faull Ukip has found itself embroiled in another row over tweets sent by its party members. This week, Ukip candidate Willian Henwood suggested that comedian Lenny Henry emigrate to a “black country”. His comments were made after Henry said more black and ethnic minority people should be in the creative industries. Henwood, who is standing for election in Enfield, North London, said: “He (Henry) should emigrate to a black country. He does not have to live with whites.” Later elaborating to the BBC, Henwood said: “I think if black people come to this country and don’t like mixing with white people why Read full story › Source: The Drum...

on Apr 27, 2014

By Jennifer Faull In this touching US ad, home video clips show a young man growing up, from tot to late teen. What sets him apart is the fact he only has one leg: from the torso, where his thigh should be, there is nothing. We don’t know what happened – whether he was born this way or had to have his leg removed as a baby – but what we see is how he matures into a sports-lover whose team mates treat him as an equal. By associating themselves with people whose determination enables them to prevail despite difficult circumstances, Powerade is suggesting Read full story › Source: The Drum...