Posts made in April, 2014

on Apr 27, 2014

By Jennifer Faull Condé Nast is reviewing the partnership it has with RadiumOne following TechCrunch’s decision to sever ties with the ad platform in wake of the CEO’s domestic abuse charges. Condé Nast entered into the partnership with RadiumOne earlier this week, saying that it was working with the company to understand how audiences engage with content and to harness additional data to offer better advertising options to its clients. At the same time the deal was announced, RadiumOne CEO Gurbaksh Chahal was sentenced to three years’ probation and community service as he pled guilty to misdemeanor domestic violence and battery charges. Read full story › Source: The Drum...

on Apr 27, 2014

By Jennifer Faull RadiumOne CEO Gurbaksh Chahal has said he will not quit the company over his domestic abuse charges despite TechCrunch axing it as sponsor of the Disrupt NY conference. Chahal was arrested and charged with beating his girlfriend in August last year. The incident was filmed on mobile phone, however it was acquired by the police without a warrant making it inadmissible in court. The victim also decided not to cooperate meaning Chahal was offered three years of probation and community service if he pleaded guilty to misdemeanor domestic violence and battery charges. In an open letter to the RadiumOne Read full story › Source: The Drum...

on Apr 27, 2014

By Noel Young The merger supposed to create the world’s biggest advertising group is in trouble. “Battles over position and power: are threatening to upend the slated $35 billion ‘merger of equals’ between advertising firms Omnicom and Publicis,” says the Wall Street Journal today. The two sides have said legal and tax issues in Europe are delaying the completion of the deal, first announced last summer, according to the WSJ. But beyond that, relations have severely frayed, say people with knowledge of the situation, according to the Journal. The two sides haven’t, it is said, yet agreed on which company will be the Read full story › Source: The Drum...

on Apr 26, 2014

By Natalie Mortimer Vimto has invested £6.5m in its latest advertising campaign driven by a new branded character ‘Vimtoad’, as the drinks brand looks to appeal to teens and mums. Lead by a 30 second TV ad produced by Aardman Animations, the campaign, created by Driven, will see Vimtoad encourage shoppers to try something different to their usual soft drink. Voiced by stand up comedian Justin Moorhouse, the ad sees the Vimtoad leap into a shopper’s trolley, sticking out his tongue, before she agrees to try a glass of Vimto. Viewers are prompted to follow the #Vimtoad before the commercial ends with the brand’s Read full story › Source: The Drum...

on Apr 26, 2014

By Natalie Mortimer A new “live” earnings graphic created by mobile payment company WorldPay Zinc shows that electronic and software giant Apple makes a staggering $10,000 (£6,000) each second. The graphic also shows how quickly other tech giants build their wealth, and shows the revenue and profit of a range of companies including Google, Facebook, Twitter and eBay. Click image to open interactive version (via WorldPay Zinc). Read full story › Source: The Drum...