Posts made in April, 2014

on Apr 26, 2014

By Natalie Mortimer British luxury furniture and homeware provider OKA Direct has appointed Total Media to manage its media planning and buying. OKA has tasked the agency with managing its ad requirements across offline and online channels, in addition to developing the furniture brand’s media strategy. Mirry Christie, marketing director at OKA Direct said of Total Media’s appointment: “We loved Total Media’s fresh approach to our advertising strategy, displaying an innate understanding of our market and our consumers. We’re looking forward to working with them on our exciting new summer Collection.” The contract will begin from 28 April, with work starting immediately. Read full story › Source: The Drum...

on Apr 26, 2014

By Natalie Mortimer Social media can have “powerful positive impacts” in professional settings, but most organisations either discourage or disregard its use in the workplace, a new study has revealed. According to research carried out by Facebook’s learning and development manager, Mike Rognlien, and David Maxfield from training organisation VitalSmarts, 48 per cent of companies do nothing to encourage using social media to get work done, despite 77 per cent of employees using the platform to connect with colleagues. The online survey of 2,698 people found that 61 per cent of employees credit social media with achieving new or better working relationships, although 75 Read full story › Source: The Drum...

on Apr 26, 2014

By Natalie Mortimer Castrol’s motorsport/footballing mashup ad, Footkhana, has become the most shared World Cup ad of all time. According to stats collected by social video marketing platform Unruly, the ad, which features Brazilian footballer Neymar Jr and rally driver Ken Block facing off in a battle of skills, has attracted 646,781 shares across Facebook, Twitter and the blogosphere since its launch on 22 April. That puts it ahead of Coke’s 2014 spot’ (590,012 shares) and Nike’s 2010 hit, ‘Write the Future’ (467,278), in second and third places respectively. Read full story › Source: The Drum...

on Apr 25, 2014

By Direct Marketing News Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform. Read full story › Source: DM News...

on Apr 25, 2014

By Angela Haggerty Ukip is facing embarrassment after it emerged the poster boy for its controversial anti-EU advertising campaign is an EU migrant from Ireland. According to the Irish Post, Dubliner Dave O’Rourke was unmasked by his friend on an internet blog, and the title has confirmed the claim. O’Rourke has been living in Britain for the last 10 years. The news will come as an embarrassment for Ukip, which used the slogan “EU policy at work. British workers are hit hard by unlimited cheap labour” in its posters, which are part of a major advertising campaign ahead of next month’s European elections. The Irish Read full story › Source: The Drum...