By Gillian West Ladbrokes is celebrating those who lead ‘The Ladbrokes Life’ in a new campaign which aims to help the bookmaker stand out from the category. The work is the first to be produced by BBH London since winning the account in January of this year and marks a change in direction for the brand and the category as a whole. The positioning moves Ladbrokes away from the traditional betting creative with screaming odds and shouting prices and instead focuses on the bettor. “Our challenge was to rise above the general noise in the market. We’re already delivering dramatic improvements in Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Mobile phone network Lycamobile has struck a sponsorship deal with the British Film Institute’s (BFI) around its ‘A Century of Chinese Cinema’ season. The season, which runs from 1 June to 7 October at BFI Southbank, is the largest exploration of Chinese cinema in the UK and will also be supported by Toronto International Film Festival, Cathay Pacific Airways and the hotel group Shangri-La. A host of screenings will take place followed by DVD releases during the season, which forms part of Electric Shadows, the BFI’s year-long programme of business, trade, creative and cultural collaborations with China. Subaskaran Allirajah, group Read full story › Source: The Drum...
Read MoreBy Gillian West HMV has returned to cinema advertising, commissioning Bolder Creative to work on its second visual campaign based around the theme of ‘Superheroes’. Read full story › Source: The Drum...
Read MoreBy Angela Haggerty The British Heart Foundation has launched a series of online films as part of a campaign providing information on eating healthily on a budget. The series, created by Twofour’s content agency Twofour Digital, features members of the public being given practical advice on how to stick to a healthy eating plan when struggling on low budgets. According to the Foundation, food prices have increased nearly twice as fast as rent in the last five years and more than a third of adults are struggling to eat healthily. Alice Kilpatrick, account director at Twofour digital, said: “The films feature real people facing real issues Read full story › Source: The Drum...
Read More5pm.co.uk to promote Scottish restaurant scene online and through social with 'Piece of My City' campaign
By Gillian West With the Commonwealth Games in Glasgow, the Ryder Cup in Gleneagles, the year of the Homecoming and the Scottish independence referendum all set to take place this year, 5pm.co.uk has mounted an online marketing campaign celebrating all that is great about the Scottish restaurant scene. ‘Piece of My City’ runs from April until September and will use the lifestyle website’s online and social platforms to investigate a different neighbourhood in Glasgow and Edinburgh every other week, kicking off with Glasgow’s Merchant City on 28 April. 5pm.co.uk founder, Ronnie Somerville, explained: “From Glasgow’s hipster haven Finnieston to Edinburgh’s historic Old Town, we’ll Read full story › Source: The Drum...
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