Posts made in April, 2014

on Apr 25, 2014

By Louise Ridley David Wilding, the head of planning at PHD UK, has been hired by Twitter as the social network’s first UK planning director. Read full story › Source: Campaign...

on Apr 25, 2014

By Jennifer Faull Over four-fifths (83 per cent) of online retailers believe they will have implemented an omnichannel strategy by October 2015. The survey, conducted by SLI Systems, found that mobile is the channel considered key to the successful implementation of an omnichannel strategy with 100 per cent citing it as the most important platform. Tablet (97 per cent), online (95 per cent), bricks-and-mortar (61 per cent) and kiosk (15 per cent) were all noted as well. The data was gathered during the SLI Connect conference earlier this month, where over 100 brands including Kingfisher, Wickes, Chemist Direct, Snow+Rock, French Connection, Faberge and LED Read full story › Source: The Drum...

on Apr 25, 2014

By Natalie Mortimer PG Tips has opened an account on photo-sharing site Instagram as it looks to align itself with a younger female audience. The tea brand has taken Monkey, the face of PG Tips, to Instagram for the first time to “strengthen” its relevancy amongst the consumer group after the launch of the PG Tips Fruit, Herbal and Green range, which is aimed at a younger tea drinker. Kate Mitchell, brand manager for PG tips at Unilever UK, said: “We’ve always recognised that tea plays an important social role and the way people socialise with each other is ever changing. In the Read full story › Source: The Drum...

on Apr 25, 2014

By Gillian West Jackpot247 is outing a small village in Wales as one of the UK’s worst 3G ‘notspots’ in a new advertising push created by Noah. The 30-second commercial sees an exasperated gamer trying in vain to find signal in and around the remote Powys village of Pwllglogw and is the first work for Jackpot247 from Noah since winning the account last month. “We have 247 in our name. Connectivity is important to us. If people can’t get online, we have a problem. Of all the brands in the UK who should be campaigning for a better 3G and 4G service, it Read full story › Source: The Drum...

on Apr 25, 2014

By Direct Marketing News It claims to have a leg up on conventional search engines; entering “plants” will take searchers to posts collected by plant lovers. Read full story › Source: DM News...