Posts made in April, 2014

on Apr 25, 2014

By Jono Marcus I read the following blog with interest “Clients are agencies’ best friends…”, and while I agree with the general call from the legendary Matthew Charlton to not “form relationships [with clients] without depth and integrity” (as well as his contention that fee-grabbing is a quick way to ruin client relations), there are other larger priorities at play for agencies too. Simply imagining clients are your best friends and acting accordingly, can dampen down other crucial agency impulses. The most crucial role for an agency is to inspire the client through three methods: 1. Create a potent, evocative shared client/agency goal. 2. Focus the Read full story › Source: The Drum...

on Apr 25, 2014

By Natalie Mortimer Microsoft has today (25 April) announced it has completed its acquisition of the Nokia Devices and Services business, which will see the brand’s Lumia and Asha ranges, feature phones and the Nokia X family of devices assimilated with Microsoft products. Despite suggestions leaked this week that Nokia would change its name to Microsoft Mobile, the Finnish communications company said on Twitter today that it would continue with Nokia- branded products, as “Microsoft has licensed the Nokia brand for some time”. Nokia’s design and sales teams have also been acquired in the merger in addition to its manufacturing operations, with the Read full story › Source: The Drum...

on Apr 25, 2014

By Angela Haggerty Bauer Media has launched the latest of its digital products in the shape of a football-focused, email-only service, The Equaliser. The publisher has partnered with sports data company Opta to pull in football stats and insight, and former features editor at Zoo Richard Innes will head up the team. He is joined by Adam Gold as publisher and digital designer Ceri Thomas. The launch follows the creation of another digital product, The Debrief, a women’s online magazine, in February and is part of a wider drive by Bauer to monetise its digital audience. However, unlike The Debrief, The Equaliser does not Read full story › Source: The Drum...

on Apr 25, 2014

Microsoft says purchase will strengthen demand for Windows Phone, but provides no details on rumoured Nokia rebrand. Read full story › Source: Marketing Week...

on Apr 25, 2014

By Natalie Mortimer Mini and Spotify have teamed up to create the ‘New and Original Pop Quiz’ to celebrate the launch of the New and Original Mini Hatch The quiz, which forms part of the car marque’s wider ‘The New Original’ advertising campaign that launched earlier this month, gives Spotify users the chance to test their knowledge of new and original tracks to win gig tickets and Spotify Premium accounts. Competition entrants will also receive a ‘New and Original’ Spotify playlist made up of tracks from the quiz, which was conceived and developed by creative innovation network Iris and media agency Vizeum. Michelle Roberts, Read full story › Source: The Drum...