Posts made in April, 2014

on Apr 25, 2014

By James Doleman Coulson received £600,000 when he resigned from News International Affair with Rebekah Brooks lasted from 2004 until 2007 “Do you remember editing a newspaper?” prosecutor asks Former editor quizzed on Milly Dowler “voicemail story” Denies he “turned a blind eye” to hacking Proceedings resumed at court 12 of London’s central criminal court this morning to hear further cross-examination of former News of the World editor Andy Coulson, who is facing charges of conspiring to illegally intercept communications and commit misconduct in a public office. David Spens QC, acting for former News of the World Royal correspondent Clive Goodman, began the final part of his questioning Read full story › Source: The Drum...

on Apr 25, 2014

The Drum’s first ever Digital Trading Awards went off with a bang last night with a turnout of more than 400 industry people packing out the Marriott Grosvenor Square Hotel in London. Like any usual awards do the evening began fairly soberly, but soon enough the excitement of the night and of the ecstatic awards winners took over! Read full story › Source: The Drum...

on Apr 25, 2014

By Natalie Mortimer Kellogg’s marketing director Clare Furlonger has said the most exciting things in the industry today are the way brands are getting involved in the community and the way media can access our lives in an increasingly “intimate” way. Speaking ahead of the The Drum’s forthcoming Marketing Awards, for which she is a judge, Furlonger said: “I think there’s two things [exciting in the industry]… and I’m really excited about what brands can do within communities. “Things like the Pamper’s vaccine campaign helping prevent death of new born babies as well as the Kellogg’s give a child a breakfast campaign, really Read full story › Source: The Drum...

on Apr 25, 2014

By Arif Durrani WPP, the world’s largest marketing communications group, has reported revenue is up 1.5 per cent in the first quarter of 2014 after a negative impact of exchange rates, but continued strong like-for-like growth in the UK and North America. Read full story › Source: Campaign...

on Apr 25, 2014

By Michael Feeley Optislim, Australia’s top-selling slimming aid brand, is to be launched in the UK at the end of this month. TRT Direct is handling the media buying and planning for the integrated launch campaign, which will incorporate TV, VoD and online and offline display channels. TRT won the contract following a joint pitch in Australia with media agency ADAD (Advertising Advantage) for Optislim brand owners, Optipharm. Malcolm Shaw, general manager (EU) at Optislim, said: “TRT were happy to invest the time to ensure that they fully understood our brand and our requirements from the outset, delivering a great value campaign plan that Read full story › Source: The Drum...