Comedy video that points finger at Dove’s latest ad for patronising women has gained more than 160,000 views. Read full story › Source: Marketing Week...
Read MoreBy Louise Ridley Martin Sorrell, the chief executive of WPP, has spoken about the current tensions between Russia and Ukraine, describing the crisis as “a black swan” that no-one saw coming. Read full story › Source: Campaign...
Read MoreLord Black: Government press regulation 'makes dodgy dossier look like magnificent item of statecraft'
By Angela Haggerty Lord Black has confirmed he will step back from the Independent Press Standards Organisation once it launches, but said he will continue to oversee a legal challenge over the rejection of the industry’s alternative charter last year. Speaking at the Scottish Newspaper Society’s inaugural conference in Glasgow on Thursday, Lord Black gave a scathing condemnation of the government’s handling of the Royal Charter and said the document made “the infamous dodgy dossier look like a magnificent piece of statecraft” in a reference to the Iraq war. “We’ve always made clear to the government that we have been prepared to talk about ways Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Pernod Ricard UK’s rum brand, Malibu, has appointed John Doe to handle PR following a four way pitch. The account, previously handled by Tea & Cake PR, will see John Doe begin with activity in May, looking to “build a new generation of loyal fans and advocates through an integrated and always-on communications approach.” Adam Boita, marketing controller at Pernod Ricard UK, told Gorkana: “We are highly ambitious for our Malibu brand where our vision is to take the spirit of summer to the 18-to-24 year-old generation. To achieve this we are focusing increasingly on working with influencers, celebrities and media Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Burberry has once again collaborated with mobile messaging service WeChat to create a “parallel social event” for the opening celebration of its new flagship store in Shanghai. Before the event last night (24 April) followers were able to interact with a series of London and Shanghai skylines by shaking, swiping or tapping their devices. After the event, interactive event “panoramas” were brought to life using a newly developed tool allowing users to immerse themselves in dynamic, 360 degree views of the London and Shanghai set at the store. The activity marked the second stage of the Burberry WeChat innovation Read full story › Source: The Drum...
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