By Ishbel Macleod SkySports has signed a partnership with football statistics website WhoScored.com, which will see player characteristics feature on all of the player pages on SkySports.com, including Europe’s top five leagues as well as the Europa League and Champions League. Player characteristics on WhoScored are calculated by grouping players by position and then analysing various aspects of their game. SkySports head of content and production, Owen Williams said: “We are very pleased to be working with WhoScored.com and their innovative approach to football data will give our users additional insight to the analysis we already provide on our website.” The partnership comes months after <a target=_blank Read full story › Source: The Drum...
Read MoreBy Gillian West This year we’ve already seen Russell Crowe turn his hand to the Noah and the Ark fable, now it’s Nissan’s turn with its new ad directed by none other than Peter Thwaites, the man behind Honda’s ‘Museum’ and the ‘Clock’ and ‘Cloud’ ads for Guinness. In this spot an ordinary country drive turns into the adventure of a lifetime when the heavens open and a loving father, assisted by his daughter, finds himself picking up a few friends (all in pairs of two, of course). Created by TBWAChiatDay Los Angeles the creative aired for the first time in the US Read full story › Source: The Drum...
Read MoreBy the drum Hit Search, the Liverpool and London-based online marketing specialist, has added five new clients to its portfolio in recent weeks, including Californian designer beachwear brand, Salt Resort Wear. The agency, which specialises in SEO, PPC as well as content marketing and conversion rate optimisation, has also begun working with Daisy London, Forbes Solicitors, Kymco and R3MC. Salt Resort Wear and Daisy Jewellery selected Hit Search in order to increase both companies’ worldwide reach and visibility. Salt Resort Wear has tasked Hit Search with supporting campaigns in Australia, America, Europe and the Middle East whilst also offering social media marketing strategies regarding Read full story › Source: The Drum...
Read MoreBy James Swift Hoover has released its first TV campaign in the UK in more than 10 years, in a bid to promote its cordless vacuum cleaner. Read full story › Source: Campaign...
Read MoreGoogle’s Mobile App Installs will drive up value of brand apps and trigger impulse buys, says agencies
By Jessica Davies Google’s launch of targeted Mobile App Installs in search and on YouTube could trigger a spike in impulse buys, and help drive up the value of brands’ mobile apps, according to agencies. The news, revealed by Google in a live stream (see below) earlier this week, will mean advertisers can send more targeted ads that take users straight to their brands’ app download pages. Brands can already promote their apps via Google but app install ads mean will include buttons market “install” next to the ad or “open” if they already have the app but haven’t used it in a Read full story › Source: The Drum...
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