Posts made in April, 2014

on Apr 25, 2014

By Louise Ridley Castrol’s “foothkana” spot, which pits motorsports star Ken Block against Brazilian football player Neymar Jr, dominates the most-shared ads online this week. Read full story › Source: Campaign...

on Apr 25, 2014

By Louise Ridley Castrol’s “foothkana” spot, which pits motorsports star Ken Block against Brazilian football player Neymar Jr, dominates the most-shared ads online this week. Read full story › Source: Campaign...

on Apr 25, 2014

By Mark Banham Isobar, the Dentsu Aegis digital network, has created a European campaign for Pringles’ partnership with the upcoming film ‘X-Men: Days of Future Past, which shows how it is never easy “for humans” to reach the last Pringle in a pack. Read full story › Source: Campaign...

on Apr 25, 2014

By Jennifer Faull Former Hain Daniels chief executive Rob Burnett has been named CEO of Bernard Matthews. The top job at Bernard Matthews has been vacant for almost a year after former CEO Noel Bartram announced he was stepping down just weeks after the UK MD made his shock exit. Executive chairman David Joll said he was “delighted” to have Burnett join the business and help “accelerate” its recovery following a £20m loss in the 2012/13 year. Burnett, who is set to join Bernard Matthews by 30 June, said: “I am excited to be joining a big brand with the reach of Bernard Read full story › Source: The Drum...

on Apr 25, 2014

By Natalie Mortimer Credit comparison website TotallyMoney.com has appointed Nigel Pocklington as its new CEO, replacing co-founder Will Becker. Previously CMO at Hotels.com, Pocklington will be responsible for developing TotallyMoney.com’s proposition to a broader section of consumers across a wider range of channels beyond online marketing. Outgoing CEO Will Becker is set to take on the role of executive chairman where he will support business growth by focussing on external relationships. Commenting on the appointment, Becker said: “Last year, TotallyMoney.com threw down the gauntlet to the UK credit comparison market with a new communications approach which set out to appeal to a Read full story › Source: The Drum...