By Ishbel Macleod Messaging app WeChat promises to find Mark Zuckerberg ‘real friends’ in a series of ads poking fun at the Facebook founder. The ads, created by The Jupiter Drawing Room, show an actor posing as Zuckerberg visiting a psychiatrist, saying “I invented the social network, and now my friends—they’re un-friending me.” A further ad is aimed at Facebook lawyers, promoting the sticker function available in the messaging app. The company said: “We’re putting celebrities and public figures on the psychiatrist’s coach and having a quirky, Freudian doctor psychoanalyse them. His solution to their problems? WeChat’s amazing feature set. The campaign is talkable, controversial, Read full story › Source: The Drum...
Read MoreBy Georgina Brazier The Clear Channel Outdoor Planning Awards 2014 took place this week, with OgilvyOne and Posterscope winning Grand Prize for the #lookup campaign for British Airways. Read full story › Source: Campaign...
Read MoreHowever, sales at its UK business fell for the first time as it shut unprofitable stores. Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News Marketers must rely on seamless experiences—not their fairy godmother—to make consumers’ dreams come true. Read full story › Source: DM News...
Read MoreNigel Pocklington charged with developing comparison site’s proposition to appeal to a broader range of customers. Read full story › Source: Marketing Week...
Read More
Industry News