By James Swift Lida, the digital and direct agency, has hired TMW’s planning director, Richard Pentin, as its second strategy partner. Read full story › Source: Campaign...
Read MoreBy Ishbel Macleod The majority of video ads are less than 15 seconds In length, research from the Mobile Marketing Association has found, with the skippable completion rates ‘dramatically lower’ than non-skippable. The Mobile Video Benchmark Study of 559m ad impressions discovered that 65 per cent of video ads were linear videos, which saw a 93 per cent completion rate for non-skippable ads, compared to eight per cent completion for skippable. Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer The IPA and the National Advertising Benevolent Society (NABS) have teamed up to offer a series of training courses specifically targeting the 30 to 50 age group, which represents the largest employee fall-out rate in the advertising and media industry. The courses, which include digital strategy, coding and presentation skills, will be open to non-IPA members and aim to “re-train, re-fresh and retain” industry professionals within that age range. A NABS spokesman told The Drum that people are dropping out of the industry between the ages of 30 and 50,for a number of reasons. “One of the reasons is that youth Read full story › Source: The Drum...
Read MoreMicrosoft reports better than expected profits after increasing marketing spend to support its cloud computing products. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Student and youth travel company STA Travel has partnered with News South Wales’ Government tourism office, Destination NSW, to launch a campaign to promote the Australian state. The ‘Work, Study, Play’ campaign aims to promote opportunities in “key” youth markets including the UK, Germany, USA and Japan. The campaign will feature a dedicated ‘Work, Study, Play’ NSW content hub on the STA Travel website in addition to digital advertising on music streaming service Spotify. Emma Hudson, STA Travel global marketing consultant, said: “We are delighted to be working with Destination NSW on this campaign. Sydney and Regional NSW are among Read full story › Source: The Drum...
Read More
Industry News