Posts made in April, 2014

on Apr 25, 2014

Travel search site beefing up marketing team as it ups spend. Read full story › Source: Marketing Week...

on Apr 25, 2014

By Natalie Mortimer Tesco Mobile has teamed up with rapper Goldie to launch its new campaign that aims to encourage consumers to ‘banish average from their lives’. To promote its position as ‘striving to do better than average’ by offering free 4G and O2 coverage, the retailer has today (25 April) released a YouTube video about spicing up the mundane commute. The video, created by Jam, shows Goldie ‘banishing average’ from a group of cyclists as they make their way home from work, with the help of a spinning instructor and pro cycling team. Read full story › Source: The Drum...

on Apr 25, 2014

By Ishbel Macleod Sports fans showed significantly greater purchasing intentions than those who are not interested in sports, new research commissioned by Eurosport has found. The survey of nearly 7,000 men and women aged 16-69 in Germany, France and the UK discovered that 50 per cent of those who are interested in sports intend to purchase a new mobile device in the next year, compared to 40 per cent of the general population, with the statistics being similar in the areas of travel (57 per cent verses 58 per cent) and cars (31 per cent against 23 per cent). Vincent David, deputy director of marketing Read full story › Source: The Drum...

on Apr 25, 2014

By John Glenday Blonde Digital has announced it has acquired rival agency Line Digital in a move geared toward broadening its client base and establish a global presence. Line will be fully integrated within Blonde be the end of May, whereupon the enlarged entity employing 60 agency staff serving clients ranging from Standard life and Tesco Bank to the Edinburgh Fringe. Blonde targeted Line for their specialisms in web design, development and online marketing strategy which were seen as complementary to Blonde’s expertise in building and marketing digital technology platforms. Pete Burns, managing director of Blonde Digital, said: “2014 has already been a landmark year for Read full story › Source: The Drum...

on Apr 25, 2014

By John Glenday Russian president Vladimir Putin has continued to project new-found bellicosity toward the West after branding the internet a ‘CIA Construct’. The authoritarian leader held a media conference in St Petersburg in which he claimed that the American spy agency had originally created the World Wide Web and was continuing to play a key role in its development. These comments feed into a broader desire to create a Russian alternative, echoing similar sentiment in countries such as Brazil and Germany which have also expressed unease at the covert activities of the National Security Agency in infiltrating the likes of Facebook and Skype. In a Read full story › Source: The Drum...