Posts made in April, 2014

on Apr 25, 2014

By Michael Feeley Halewood International, the UK’s leading independent drinks manufacturer, is set to a launch an on-pack offer with online bingo site Cheeky Bingo across a range of its Lambrini wine flavours. The promotion, created by ATOM Marketing, reflects a significant audience overlap for both the Lambrini and Cheeky Bingo brands, in appealing to a 21-34 year old female demographic. The on-pack offer will run on 1.3 million bottles in total, across Lambrini Original 1.5ltr, and 75cl Lambrini Original, Cherry, Peach and Rosé variants. The bottles feature a promotional label which includes a unique code to claim five free tickets (worth £5) to play Read full story › Source: The Drum...

on Apr 25, 2014

By John Glenday Fed up with the static displays imprinted on dumb tea and coffee mugs up and down the land an enterprising Finnish coffee roaster and marketing company have taken it upon themselves to shake up the market with a hi-tech internet enabled mug that changes its display every time its filled. The concept takes advantage of the latest e-ink technology and a surreptitious stack of electronics embedded in the base of the cup to harness the heat energy of the contained beverage to power a small display which can continually flip to new images. Devised by Paulig in concert with TBWA/Helsinki the drink Read full story › Source: The Drum...

on Apr 25, 2014

By Natalie Mortimer Confused.com’s head of social and content James Cuff has said that the “disruptive nature” of social media is something that the marketing industry will increasingly see implemented. Speaking at The Drum Marketing Awards judging, where he is on the panel, Cuff stated that that while many brands are “jumping” on social media because they see it as a small cost to the business, many are now using different techniques to stand out from the crowd. “You’ve got to get through and cut through all that noise and there’s a lot of disruptive techniques which I think we are going to see a Read full story › Source: The Drum...

on Apr 25, 2014

By Staff Writer With this year’s Chip Shop Awards judging just a few days away, today is your last chance to get nominated for a Chip by taking part in our Tight Briefs competition. So the eighth, and final Tight Brief (for now), is to advertise season tickets at Manchester United. It has been a tough old season for the Old Trafford club, which has slumped to seventh in the Premier League table and dispensed with the services of manager David Moyes this week. So how would you get the fans back on side for next season? Send your entries to tightbriefs@thedrum.com by midnight tonight. Now Read full story › Source: The Drum...

on Apr 25, 2014

By Ishbel Macleod Microsoft last night revealed its Q1 results for 2014, reporting that devices and consumer revenue grew 12 per cent to $8.30bn, while commercial revenue increased seven per cent to $12.23bn. “This quarter’s results demonstrate the strength of our business, as well as the opportunities we see in a mobile-first, cloud-first world. We are making good progress in our consumer services like Bing and Office 365 Home, and our commercial customers continue to embrace our cloud solutions. Both position us well for long-term growth,” said Satya Nadella, chief executive officer at Microsoft. “We are focused on executing rapidly and delivering bold, innovative Read full story › Source: The Drum...