Posts made in April, 2014

on Apr 23, 2014

By Angela Haggerty Yahoo has signed an exclusive partnership with Twentieth Century Fox which will see the creation of a content hub on Yahoo Movies to show cast interviews and behind-the-scenes footage for X-Men: Days of Future Past. As part of the deal, Yahoo will live-stream the global premiere of the film in New York on 10 May and the London premiere on 12 May. The hub will also feature exclusive video series, including one where Hugh Jackman travels back in time to interview himself in 1999. Michael Pennington, head of entertainment at Yahoo, said: “We’re absolutely delighted to be working with Twentieth Century Fox Read full story › Source: The Drum...

on Apr 23, 2014

The thinking behind becoming LFC’s ‘Official Training Food partner’. Read full story › Source: Marketing Week...

on Apr 23, 2014

CFO Jon Mueller says shift to digital means ‘dollars spent is no longer representative of the strength of a marketing programme’. Read full story › Source: Marketing Week...

on Apr 23, 2014

By Angela Haggerty Experts from Channel 4, Fremantle Media, Warner Brothers and ITV Global Studios are among names set to take part in a training initiative from Irish production company Screentime ShinAwil and the Dublin Institute of Technology’s School of Media. Former Dragons’ Den dragon Sean O’Sullivan is also involved in the Makers.TV project, an accelerator programme for budding TV professionals. Jens Ritcher, CEO of Fremantle Media; Jody Smith, multiplatform commissioning editor for entertainment at Channel 4; Andrew Zein, senior VP creative, format development and sales at Warner Brothers; Mike Beale, director of international formats at ITV global studios; David Liddiment, a BBC Trustee; and Read full story › Source: The Drum...

on Apr 23, 2014

By Jessica Davies Almost three quarters (71 per cent) of UK adults believe computer devices and apps do not cater to the interests or needs of disabled audiences, despite nearly two thirds (62 per cent) thinking technology has the power to encourage greater digital inclusion, according to a BT report. The study, conducted by e-accessibility charity AbilityNet and OnePoll on behalf of BT, polled the views of 2,000 UK adults, and revealed that there is a strong public desire to see technology used for social good. More than half (54 per cent) of respondents said disabled audiences are overlooked by many technology companies Read full story › Source: The Drum...