Posts made in April, 2014

on Apr 23, 2014

By James Doleman Coulson tells of twin resignations Got Conservative party job via George Osborne Goodman hacking accusations “a thinly disguised blackmail threat” Coulson “did not tell Brooks” about 2004 Blunkett hack Replica gun held to “bullying” journalist’s head in Sun newsroom Proceedings resumed after lunch with the jury hearing the final part of former News of the World editor Andy Coulson’s evidence in chief on charges of illegal interception of voicemails and conspiracy to commit misconduct in a public office. Coulson’s defence barrister, Timothy Langdale QC, asked his client if he had given a News of the World legal adviser instructions that arrested Royal editor Clive Goodman Read full story › Source: The Drum...

on Apr 23, 2014

Marketing director Chris McDonough says Aldi’s ‘realness, grittiness and humour’ resonates with customers. Read full story › Source: Marketing Week...

on Apr 23, 2014

By Ishbel Macleod Volvic has signed a three year partnership with Tough Mudder, in a deal brokered by MEC Access. The 2014 activation, worth £550,000, aims to drive awareness and engagement of the ‘Volcanicity’ concept across the UK, and will be activated on Facebook by We Are Social, who have created a bespoke #GotTheBottle app which will showcase fans’ best Tough Mudder moments. The partnership will be brought to life before, during and after the events with a nationwide ‘Have you got the bottle?’ 360 degree marketing campaign, covering print and digital advertising as well as on-pack promotion. Al Strang, Volvic brand lead, said: “Volvic Read full story › Source: The Drum...

on Apr 23, 2014

By Ishbel Macleod Sky has appointed Fever to develop and deliver campaigns for Now TV, the internet TV service, following a four way pitch. Fever pitched against Freud, Red and Hope & Glory for the account, which it will work on together with Sky’s in-house team. Bruce McLachlan, Fever joint MD, said: “Sky and entertainment are synonymous, so creating exciting, engaging, shareable campaigns is the best way of ensuring that consumers understand the Now TV and Sky propositions.” The account was previously held by Cake. Hannah Ashby, Sky head of product and brand PR, said: “In a fast-moving home entertainment market, we need an agency that not Read full story › Source: The Drum...

on Apr 23, 2014

By Louise Ridley This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo. Read full story › Source: Campaign...