Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in April, 2014

Co-op Food takes on competitors with Fair and Square price campaign

on Apr 23, 2014

By Natalie Mortimer Co-op Food has invested £100m in reducing its pricing as it today announced a new campaign to slash costs of its “essential staple products”. As part of its strategy to become the UK’s “best local food retailer” the Co-op has cut the cost of bread, milk, eggs, chicken, bacon and bananas in its stores and placed guides on its new Loved by Us bread range to show how to make loaves last longer. The campaign will be supported by a TV advertising campaign together with other promotional activity to support The Co-operative Food’s 2,800 stores nationwide. Steve Murrells, chief executive, retail Read full story › Source: The Drum...

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Twitter's new profiles available to all and NYPD social campaign backfires

on Apr 23, 2014

By Iona St Joseph Twitter’s new profile pages are available to all Yay. The day has come, and Twitter’s new profile pages are available to everyone. I bit the bullet this morning and went for the change, but I had to change my header image, which was less than ideal. They’re an irritating size as well, so there’s little opportunity for a hilarious Ron Swanson meme due to the dimensions being too narrow. Trust me, I’ve tried. So go forth and use a slightly different looking version of Facebook, my friends! Let me know what you think as well. Do I just need to get Read full story › Source: The Drum...

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Northern Ireland Water looks for full service market agency

on Apr 23, 2014

By Ishbel Macleod Northern Ireland Water has released a tender for marketing, valued at £1.9m. The utility company is looking for a full service marketing agency, with the award of the contract to be based on the most economically advantageous tender in terms of the criteria stated in the specifications or in the invitation to tender or to negotiate. The deadline for receipt of tenders or requests to participate is midday on 30 May. Northern Ireland Water is a Government Owned Company (GoCo), set up in April 2007 to provide the water and sewerage services in Northern Ireland. Read full story › Source: The Drum...

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