Posts made in April, 2014

on Apr 23, 2014

By Angela Haggerty Lord Black is to step back from the press industry’s press regulation system Ipso once it is up and running. The Tory peer and executive director of Telegraph Media Group has been a key figure in the establishment of the Independent Press Standards Organisation, which will soon replace the criticised Press Complaints Commission (PCC), but he is expected to tell the Scottish Newspaper Society (SNS) conference on Thursday that he will take a step back and instead invest his energy into tacking “threats to our freedoms” from the UK government and EU. He is expected to tell the conference: “The threats to Read full story › Source: The Drum...

on Apr 23, 2014

By Ishbel Macleod Video viewers are 11 per cent more likely than the average respondent to be influenced by advertising or promotions, research from Videology has found. It was also discovered that video viewers are twice as likely than the average respondent to visit a fast food restaurant or quick service restaurant (QSR) after seeing an advert or promotion. The survey of 1,259 people in the UK suggested that the lead-up to lunch was the best time to target these video viewers, as the group is 75 per cent more likely to get lunch from a QSR than non-video viewers. Read full story › Source: The Drum...

on Apr 23, 2014

By Natalie Mortimer Electronics company Electrolux is holding a live-streamed cook-a-thon on Tumblr to launch its latest range of kitchen appliances. During the event, which runs until 24 April, 15 recipes will be cooked live on the blog from morning to evening to showcase the company’s new collection of small home appliances “Expressionist”. In addition, the blog site, created by House of Radon, is offering styling and cooking advice and encouraging interaction via #NowYoureCooking and on Twitter. All of the content streamed will be muted to let the cooking and styling “speak for itself”. Read full story › Source: The Drum...

on Apr 23, 2014

By Stephen Lepitak <img width="150" src="http://media-cache-ec0.pinimg.com/originals/7c/e2/6c/7ce26c4967069c2ebc5fdf6ea44e0e86.jpg" title="” > Oscar winning film producer David Puttnam and the COO of Moshi Monsters, Divinia Knowles, will both speak at Bite’s first Stop Content Pollution event next month. The event, which will take place on 7 May, is the first of the agency’s campaign ‘to clean up content’ and will hear from the likes of Sage’s CMO Amanda Jobbins and Buzzfeed’s vice president of advertising, Will Hayward. Stop Content Pollution looks to discuss how marketers need to make their content engaging, and how so many create so much content that it just washes over the public. Justin Pearse, head of innovation at Read full story › Source: The Drum...

on Apr 23, 2014

By Natalie Mortimer Digital advertising audience measurement company Quantcast has appointed Marcus Harper as head of international client development. Prior to joining Quantcast, Harper was head of strategic accounts EMEA at Yahoo! for two years, where he was responsible for Yahoo!’s top EMEA clients. In his new role Harper will be responsible for heading international client development and focusing on global brands and agencies. Commenting on his appointment, Harper said: “I see the growing value in the market for analysing and leveraging big data for advertisers and publishers alike. In this role, I aim to not only maintain Quantcast’s reputation as an industry leader, Read full story › Source: The Drum...