By Andrew Moss We’ve often written in The Drum over the past year or so about non-marcomms companies getting in on the marcomms game, be they the likes of news and magazine distributor John Menzies, or the big consultancies and auditors like Grant Thornton and McKinsey. But for the established marketing communications groups, there is a perhaps still more deadly competitor – the tech giant. I’m not talking about the likes of Facebook or Twitter here, but about long-established software behemoths such as Adobe and Oracle. Last summer, Adobe (best known for programs such as Photoshop, InDesign and Illustrator) shelled out $600m (just under Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Online electronics retailer Ebuyer.com has appointed Boutique Media to handle its media communications activity. The relationship has already kicked off with a number of radio campaigns in London and will be followed up with further campaigns throughout the year. “We have ambitious plans for growth and were looking for a local agency with a creative and entrepreneurial approach,’ said Sue Pickering, head of brand, Ebuyer. “Boutique provided innovative thinking married with strong buying power and we’re looking forward to working with them on our upcoming 2014 campaigns.” Boutique Media was also recently appointed by Morrisons Discount and the regional National Trust. Read full story › Source: The Drum...
Read MoreSandwich chain becomes Premier League leaders’ ‘Official Training Food partner’ to supercharge its ‘train hard and eat fresh’ marketing messaging. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Malt whiskey maker Glenmorangie has revealed the image chosen by fans worldwide for its new single malt whisky brand Taghta. The image, taken by photographer Kevin Mackintosh, is the final stage of the Cask Masters initiative, a programme that has let the whiskey be crowd-managed from its name and bottle design to the campaign that will promote it. Members of the public were invited to upload pictures to an online moodboard to provide inspiration, before Mackintosh created three final images. People were then asked to choose one image which will be used extensively in the marketing of the whisky. Glenmorangie’s Dr Bill Read full story › Source: The Drum...
Read MoreBy Angela Haggerty DC Thomson has credited a sampling campaign for children’s comic The Beano in the Mail On Sunday this month for boosting sales by a quarter. The free sampler ran in the Mail on Sunday’s 6 April issue and as a digital version for Mail Plus subscribers, and the campaign appears to have boosted subscriptions as well. Iain McKenzie, DC Thomson head of circulation (magazines), said: “The Beano saw a 25 per cent sales uplift in its 12 April issue which succeeded the sampler. In addition to this, we have also seen a boost in subscriptions with around 1,400 additional subscribers signing up.” The Read full story › Source: The Drum...
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