By James Doleman Coulson denies knowledge of Royal family hacking Had “Bee in bonnet” over Prince William not singing national anthem Former editor tells of journalist’s arrest, call to Rupert Murdoch Was told by “legal advisor” no other journalists involved in phone hacking Did not “volunteer information” to police investigation Day 101 of the phone hacking trial opened this morning to hear further evidence from former News of the World editor Andy Coulson on charges of conspiring to illegally intercept communications and commit misconduct in a public office. Coulson’s counsel, Timothy Langdale QC began proceedings by presenting to the court documents showing communications between the defendant and former Read full story › Source: The Drum...
Read MoreBy James Swift The Post Office is preparing to review its advertising, direct and digital accounts through the Crown Commercial Service, which has approached agencies on the Government’s creative framework. Read full story › Source: Campaign...
Read MoreBy Gillian West NatWest is highlighting the ease and simplicity of its mobile banking app with a campaign featuring a little girl who thinks her mum is magic. Created by M&C Saatchi and produced by Rattling Stick, ‘Magic’ is narrated by a little girl and highlights the ways in which NatWest’s mobile banking app offers customers fast, easy and secure ways to bank on the move. Rhidan Taylor, head of brand at NatWest, said the campaign is hoped to “help raise awareness of the ease and convenience of our mobile banking app”. Jason Lawes, creative director at M&C Saatchi, added: “All children believe their Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer SABMiller’s global marketing manager Natalie Wills has said the beverage company is “not a bank” when it comes to negotiating music partnerships, with musicians often asking the company for large amounts of money due to its size. Speaking at a Mixcloud event in London, Wills said SABMiller, which owns beer brands Grolsch and Peroni, consequently chooses to team up with artists for events outside the UK market. “Because we are SABMiller global, a million-pound company, we get asked for huge amounts and I think if we were to do an event in Paraguay, for example, it would probably cost us a 24th Read full story › Source: The Drum...
Read MoreBy Angela Haggerty AOL On has signed up the Emirates airline for an advertising campaign on the recently-launched UK version of the video platform. The deal was brokered by Havas Media and will feature stars such as Cristiano Ronaldo and Pele on pre-roll advertising to promote Emirates’ first class and business class services. The campaign will run across desktop, mobile, the AOL On app and the AOL On Connected TV app. The deal follows the launch of AOL On in the UK in March following launches in the US and Canada. Channel 4, ITN and Scripps Networks International were among the first to partner with Read full story › Source: The Drum...
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