By Gillian West Ford Motor Company has selected marketing communications company APS Group to facilitate a premium dealer showroom upgrade across its European locations. The end-to-end contract sees APS Group dealing with communications, logistics handling and in-store implementation, with the aim to improve customer communication and sign posting within dealerships. The work from APS supports a global communications strategy, taking into consideration the cultural diversity of geographical markets as well as the requirements of each individual location, with APS managing the procurement, logistics and implementation for materials such as free-standing walls and in-dealership furniture. A partnership with Ford’s design agency sees APS rolling Read full story › Source: The Drum...
Read MoreBy Mark Banham John Ayling & Associates has won the £1 million account for Sugar Puffs and Harvest Cheweee owner Halo Foods, following a pitch against MediaCom. Read full story › Source: Campaign...
Read MoreBy Gillian West The third party cookie was once the undisputed king of display advertising but as consumers become increasingly mobile and savvy brands are trying to target consumer across multiple channels, the cookie has been unable to keep up with the pace of change. In the latest issue of The Drum we explore how the cookie has begun to crumble and the contributing factors to its demise. Here a selection of data experts share their thoughts on what a viable alternative to third party cookies would need to have to satisfy both consumer and marketer needs. Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod It’s 450 years since William Shakespeare was born. Work from the famous playwright has dazzled millions on the stage and in films…but also in adverts. We take a look at some of the adverts that use the bard as inspiration. While Levi uses lines from a Midsummer’s Night Dream for its advert, the majority of other ads using Shakespeare play on the character of Will himself. The bard would shake his head at some of these… Read full story › Source: The Drum...
Read MoreBy Staff Writer Larry Lamb fronts this new campaign for Saga, which takes the company in a completely new direction. Not least through their means of travel, which, perchance inspired by Up, has the suavely-attired Mr Lamb extolling the brand’s virtues from an uprooted Folkstone hotel that sails majestically across the skies. Film Production: Knucklehead Ad of the Day is brought to you in association with David Reviews. Read full story › Source: The Drum...
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